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Business Intelligence & Data

Track Event ROI with the Power of Data

Making decisions based on data is a major business advantage. Let us help you leverage your event data to support your desired business results by leveraging our GoTo Dashboards solution, or by building a custom data platform for your organization.

GoTo Dashboards Product Overview

GoTo Dashboards

GoTo Dashboards allows event planners and global organizations to jumpstart their own business intelligence solution. Based on program size and need, clients can choose between four, on-demand dashboards that include varying data cards and features.

At-A-Glance Dashboard — A fee-free dashboard that serves as a quick-view for event planners with pre-determined, automated reporting

Custom Dashboard — An active dashboard that offers over twenty custom cards, including proven industry data fields from M&IW experts.

Corporate Dashboard — Includes the above features but incorporates additional premium options, such as data benchmarking.

Enterprise Dashboard — This premiere data package offers end-to-end data customization and delivery by business unit, division, or event type.

Dashboards can be set up for every level of an organization including executives, procurement, meeting managers, planners, marketers, and more.

Event Analytics & Enterprise ROI

Using DOMO and other analytics software, our Business Intelligence Team can help you streamline your data points across your organization.

Uncover revenue-generating opportunities, increase operational efficiencies or improve gaps in your event management process. 

  • Identify KPIs across your organization
  • Compare regional event costs and performance
  • Streamline reporting and reconciliation
  • Ensuring complete accountability
  • Track emergency preparedness outcomes

Track Meeting Activities

Data points can be tailored for a real-time look at your business’s resources. 

  • Programs and procurement venues by Status, State or Country
  • Reconciled Programs (Initial vs Final Budget)
  • Canceled Programs
  • Hotel Procurement and RFPs
  • Contracts and Rates by Division
  • Average Cost Savings & Liabilities
  • Programs by Person or Workload

Our BI tools can also link marketing and social media initiatives across your meeting activities. 

Schedule a Free Live Demo

Let our experts show you the power of your event data.

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What Our Clients Are Saying


Thank you for your time today – it was a very productive call and I felt very comfortable and confident that I will be able to present valuable data to our executives.
Multinational Pharmaceutical Client
Your teams' vast experience with meetings & events, data analytics, and DOMO is truly a big differentiator.
Global Professional Services Firm
I want to recognize your data analytics team. The intro they gave our team was easy to follow. It seems to be an intuitive and powerful platform, by the way, your team presented it was very easy to follow and logical.
Multinational Automotive Manufacturing Client

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