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| Written by Peggy Polick

Corporate Holiday Gifting Done Right

For many organizations, the end of the year brings a corporate gifting opportunity for employees, customers, and clients alike. Just as with personal holiday shopping, corporate holiday shopping can be stressful, time consuming, and expensive. That’s where we come in.

Working with the experts on M&IW’s Flow Gifting Team saves you time, money, and stress. With years of gifting experience and industry knowledge, we partner with you to curate gifts guaranteed to dazzle and delight your recipients. Click here to learn more about our holiday gifting capabilities.

Whether you want to express gratitude, send warm regards, or simply spread goodwill and cheer, holiday and end-of-year gifts can strengthen relationships, spark conversations, and show appreciation. Here are best practices and current trends to help you make the most of this annual tradition.

The Best Time to Order and Give Holiday Gifts

Ready or not, 2023 is almost over. That means the end-of-year celebrations are fast approaching. Now is the best time to shop and place your orders for your corporate holiday gifts and year-end recognition. Popular items sell out quickly, especially at the end of the year.

According to Forbes, the supply chain slowdowns from the past few years have improved but at a slower pace than originally anticipated. By shopping early, you have greater product availability and more time to explore your options. You will also avoid rush shipping fees and other charges. We recommend placing your orders before November, but the sooner, the better!

The best timing for holiday gifting isn’t only about when to order items but also when to distribute them. Thanksgiving is an underrated—and under-utilized—time for gift-giving. The holiday is all about expressing gratitude, so why not capitalize on that sentiment?

It requires more advance planning since it’s in November instead of December, but recipients are often unsuspecting and therefore more surprised and appreciative of the gesture. Gifting around the Thanksgiving holiday also ensures items are delivered before the exodus of holiday vacations.

Brown gift box with dark brown bow and card saying "So very thankful for you! Happy Thanksgiving!"

Gifting Budget Considerations

It’s important to understand your budget before starting your search. Remember that your budget is influenced by your list of recipients. Corporate gifts often receive a bulk discount, so the more you buy, the more you save per item and therefore per person.

Keep in mind that many holiday and end-of-year gifts include customization, which usually comes with an extra charge and requires extra time. This is especially true for personal customization with individual names or initials on each item. Other charges to remember to account for are drop shipping charges, actual shipping costs, and wrapping or kitting costs if applicable.

At M&IW, we will always help you maximize your budget by leveraging our industry connections and special offers. No matter your budget, we source multiple options so you can choose the best fit for your organization and your recipients.

Whether for corporate holiday gifts, event attendee gifts, or employee thank-you gifts, certain trends remain popular no matter the recipient or purpose.

  • Givebacks are no longer a trend but are becoming an integral part of the gift itself. Many gift companies partner with organizations to make each purchase more impactful. For example, some plant a tree for every item sold or donate a portion of sales to charity. For other organizations, the gift is the giveback, often with donations being made in the recipient’s name.
  • Sustainability is a way of life for many individuals, and organizations are coming on board. There are many options when it comes to sustainable gifts, from items made with eco-friendly materials to reusable items designed to reduce waste. M&IW’s gifting experts are here to help you explore your options.
  • Wellness is increasingly popular both personally and professionally. Companies are taking steps to ensure employees take care of themselves physically and mentally, and that extends to their gifts. Popular examples include stress-relief candles, fitness clothing and equipment, and spa experiences.
  • One size does not fit all, so let recipients choose their gift. Offering multiple options increases engagement and is more appreciated because there’s a better chance your recipients will use and enjoy the item. It also increases the likelihood that they’ll remember who gifted it. One of the best ways to offer a choice of gifts is with technology like M&IW’s new engagement platform, EPIC.
Epick Screen mock-up
Sample EPIC platform

For more inspiration, explore the year’s top trends in corporate gifting.

Wrap It Up!

Sometimes, the most meaningful part of a gift is the way it’s presented and the sentiment adorning it. Holiday gifts especially deserve an extra special touch to help spread end-of-year cheer. Even low-cost items can achieve a more elevated, high-end look with the help of thoughtful presentation.

Our Flow Gifting Team offers kitting services, including custom notecards and branded shipping boxes, to enhance any package. We can then mail items directly to recipients, saving you the time and hassle.

Sample custom shipping box

Your Go-To Gifting Resource

No matter the recipient, the perfect gift is just waiting to be discovered. Maximize your budget (and save yourself some time and stress) and make M&IW’s Flow Gifting Team your go-to gifting resource! Click the button below or contact us to learn more about our capabilities and explore the unique, customizable opportunities available for the holidays and year-round.


Contributor

Headshot of Peggy Polick

Peggy Polick

Sr. Engagement Consultant

Meetings & Incentives Worldwide, Inc.