Posts Tagged Social Responsibility

M&IW’s 50/50 Spotlight – The Wild West Team

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Written by Christina Wicklund | Marketing Project Lead

This week’s featured 50 Years 50 Charities team is the Wild West. Wild West selected a charity everyone on the team could contribute to even though they work in different locations – Washington, Nevada and Colorado. The team members are Hannah Buzzo, Marge Bazsika, Jeanette Davis, Ali Geisler, Marte Meighan, Kim St. Martin, and Genessa Gonzalez, the team captain. Their charity is the American Red Cross, a well-respected charity that focuses on wildfire relief in their states.

The catastrophic wildfires of 2017 didn’t just destroy neighborhoods and livelihoods — they also annihilated records. Damage estimates from the 2017 wildfires topped $10 billion, said Adam Smith of the National Oceanic and Atmospheric Administration. And that was before devastating wildfires tore through Southern California in December.

Wild West raised $400 selling CPR kits this summer at our annual company event. Plus, they sold Brewers vs. Cubs baseball tickets on StubHub, an online website, now that’s thinking outside of the box!

When asked if they had other fundraising events in plan? The answer was a big YES! In the upcoming months, Wild West will auction off two Milwaukee, Wisconsin gift baskets filled with items donated by local businesses. All proceeds from this raffle will be donated to the American Red Cross. Wild West is also hosting an interactive benefit at the Wine Bar located in Denver Colorado. A portion of sales that evening will be donated by Vinue Food and Wine Bar to the American Red Cross. If you find yourself in the Cherry Creek, Colorado area on March 26, 2018, please join them!

This team may be spread over three states, but distance doesn’t seem to slow their efforts down. Way to go Wild West, keep that momentum and great team communications going!

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To learn more about the American Red Cross – wildfire relief or to donate, please visit www.redcross.org.

 

Posted in: Company News, Event Marketing & Communications

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Corporate Giving Programs are Not Just Good for Business

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Written by Marie Johnson, CMP | Director, Marketing & Strategic Development

Some of the world’s largest and most profitable corporations have integrated measures to promote good citizenship, corporate giving, and community involvement programs into their mission statements and business models. And, it is paying off. There is no denying that giving to your favorite charity feels good. But did you know, charitable initiatives can have a far greater and more lasting impact on your company than you may think. More than two-thirds (67%) of respondents in Nielsen’s third annual global online survey said they prefer to work for a socially responsible company. And on top of that statistic, more than half (55%) of global respondents in the same study say they are willing to pay extra for products or services from companies that are committed to positive social and environmental impact.

In 2014, Meetings & Incentives Worldwide was recognized as one of the fastest growing companies in America and made the Inc. 5000 List. At the Inc. 500 | 5000 Conference, Jean Johnson, President and CEO was inspired by Adam Grant, bestselling author of Give and Take. She set an ambitious goal to create a best-in-class program that would benefit all of our employees working across the globe and started Project Global Giveback. The program provides paid time off for employees to support their charities of choice along with matching donations.

In addition to participation on an individual basis, the company also supports collective efforts throughout the year. Does your company participate in Corporate Social Responsibility (CSR) activities at your corporate events? Our experience with our clients is that attendees want to have an impact beyond the meeting or incentive program. According to Susan Cooney, founder and CEO of Givelocity, “combining efforts in charitable activities brings people together to share their voice and work jointly for a greater impact in driving change.” They want to give back to causes and communities. This year, at our annual company event, Meetings & Incentives Worldwide is supporting Make-A-Wish of Southeastern Wisconsin. We are featuring activities to engage our employees leading up to the event, a collaborative team building exercise during our meeting, and an easy way to invite family and friends to donate.

Check out our Make-A-Wish fundraising page and how we are performing on our goal to make a wish come true for a very special little girl! Interested in supporting the cause? Simply click on the link and donate today!

Posted in: Company News, Conferences & Tradeshows, Event Marketing & Communications

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