Written by Dan Tarpey, HMCC | Vice President, Marketing & Sales
Our M&IW team just returned from Cvent CONNECT, one of the most well-attended conferences targeted to event professionals and geared toward user groups and system experts. We experienced essential face-to-face connections with our clients as well as potential clients, gained crucial industry knowledge, and of course, had some fun along the way!
Cvent CONNECT is an opportunity for users of any level to connect, collaborate and learn. Many of the sessions are focused on novices to provide a solid foundation for using the tool successfully. The advanced sessions, however, contain the juice! This is where our team discovers how to optimize, streamline and fine tune processes to get the most out of the platform.
As an organization, we are extremely excited to take all we gained from this event and put it back into the services we provide to our valued clients. Enjoy some of our team highlights.
What’s on the Cvent Horizon?
- FLEX has a release date of October with full functionality slated for Q1 in 2019.
- Direct Book Solution and Project Stargate (new Portals and MRF’s) coming in 2019.
- Certain components of Lanyon will be integrated into Cvent for a better tool.
- Lastly, 15 core languages are coming to an RFP near you soon!
What does it mean to be Cvent Certified?
M&IW is a Cvent Certified partner and proud to have several individuals with Cvent Event Management Professional Certifications. We are also extremely happy to share that Chip Begley, Sr. Manager, Event Technology, earned his Cvent Management Advanced Certification for Enterprise level users. The test includes everything from the admin functions, best practices for complex registration set ups, event budgets, multi-language events, advanced rules, managing speakers and sessions effectively, discounts, taxes and service fee configuration, travel/hotel modules, onsite features and more.
What is our team is most excited about?
When Kelly Moore, Meetings Management Consultant, was asked what she is most excited about, she replied “my biggest take away is the FLEX project and the general availability of the tool coming up in October. The training camp session allowed for hands-on practice with an excellent moderator/instructor. The tool itself will make things much easier for those people who need to make and manage attendee registration sites and is far less intimidating than the current tool.”
Chip agreed, “embracing the FLEX revolution, which is the latest and most modern version of the Cvent UX. FLEX is an intuitive drag and drop concept that allows you to manipulate and customize the registration experience which is fully responsive and operational on desktop, tablet or phone. For my team, we’re excited for the opportunity to spend less time coding and more time designing.”
Marte Meighan, Meetings Management Consultant, chimed in “additionally, Cvent is making progress on adding new SMM functionality that will change the way our clients use their MRFs today. Some examples include decision tree logic, multiple levels of sub-questions and sections appearing based on previous questions/answers. This will allow companies who have existing MRFs to re-evaluate and refine their forms. New clients will now be able to create more streamlined and straight forward MRFs from the start.”
What advice would you give to a first-time attendee?
“Choose your sessions wisely, but don’t be overwhelmed by the number of them,” said Kelly. “Whatever you choose, you’ll learn something valuable. If attending with a coworker, divide and conquer to get the most out of the content being offered. And, make time for the Innovation Pavilion to get one on one time with product experts.”
What other trends emerged?
On the key components of the event is the Leadership Summit which was comprised of 285 industry leaders within the meetings and hospitality industry. Lisa Palmeri, our Vice President of Global Enterprise Solutions was in attendance and shared the following four key trends:
- Personalization (the power of live in a digital world)
- Experience (to be remembered)
- Privacy (GDPR, it’s a human right in the EU!)
- ROI (Cost per attendee going up, all the above costs more money)
From a sales and marketing perspective it is a great show to connect with many of our current clients and potential clients. We have been exhibiting at the event for the past five years and this was certainly the largest in terms of overall attendance. A big thanks to our M&IW team – Lisa, Chip, Marte and Kelly for sharing their expertise and experience.
All in all, the Cvent CONNECT provided a valuable networking opportunity with clients and potential clients as well as a good view into what is on the horizon with the Cvent platform.