Posts Tagged Learning

Benefits of Attending IMEX America 2018

conferences, attending, benefits, IMEX, 2018

Written by Anne Zambrano | Marketing Project Lead

Offering dozens of brilliant speakers, days of fresh ideas and continuous inspiration at 180-plus educational and networking events over four days, IMEX America is a must attend event in the industry. M&IW had a large team of meeting industry professionals within various disciplines attend this year’s event. We couldn’t wait for their return to dive in to discuss their experience, biggest take-aways and how they can use their newfound knowledge to better serve our clients. And, of course, we would be remiss if we didn’t share it with our community.

Here is what our team had to say about IMEX America 2018:

Q. What were your biggest take-aways?

“Networking! It was so great to meet hoteliers that I book business with regularly and meet new friends at different properties/chains.” – Brianna Barclay – Associate Buyer, Hotel Procurement

“Face to face communication is still and always will be the best way to do business. In this time of increasing efficiencies, email and phone are going to be our primary modes of communication, but it is fundamental to build relationships and live meetings help us to better communicate the needs of our client, as well as sharing our issues, concerns and successes.” – Natalie Spacco, HMCC – Sr. Buyer & Team Lead, Hotel Procurement

“It was amazing to see the respect our partners and colleagues have for our organization. I felt a lot of love for M&IW. It was priceless experiencing the interactions our entire team had with other attendees and suppliers.” – Christine Matias, MA – Director, Program Management

Q. What were the newest trends or hot topics that were widely discussed?

“Busy, busy, busy. All hotels, especially US hotels, expressed that the industry is busier than ever and have very little availability for large programs through 2020. Some hotels could name only one or two weeks in the entire 2020 calendar year where they knew they had availability.” – Natalie Spacco, HMCC – Sr. Buyer & Team Lead, Hotel Procurement

“It was apparent that wellness and self-care are definitely an emerging event trend. There was a dedicated meditation and self-care room that was available during the entire conference. There were two rooms with low lights, essential oils and sound-proofing. One room featured padded mats and pillows. The other room featured quiet stations that allowed for intimate discussions. An amazing moment of calm to escape the event chaos for a moment if needed.” – Sarah Piggott, CMP – Meeting & Tradeshow Specialist, Attendee Registration
“I loved the cool custom-made gifts. They displayed amazing samples at IMEX and were super impressive with the level of customization that we do for our clients.” – Christine Matias, MA – Director, Program Management

Q. What was your favorite moment during the event?

“The concert put on by Marriott! All acts were amazing – but Journey was my favorite!” – Brianna Barclay – Associate Buyer, Hotel Procurement

“I greatly enjoyed having a special dinner with my host group and learning about hotels in special destinations in Asia and Europe. Several in which I will have a chance to visit in person over the next year.” – Natalie Spacco, HMCC – Sr. Buyer & Team Lead, Hotel Procurement

“Being invited to toast the anniversaries and success with two of our valued partners. It was very cool to be considered a special partner and be valued to be present at those moments.” – Christine Matias, MA – Director, Program Management

Q. How did the event help you grow in your area of expertise?

“This event helped me grow because it allowed me time face-to-face with hotels that I do not see on a regular basis. It gave me time to create a deeper partnership with that hotel/sales manager that will benefit both my client and the hotel. We also were able to brainstorm ways to make the small meetings fit within the hotel as well as work for my client.” – Brianna Barclay – Associate Buyer, Hotel Procurement

“Making face-to face connections and shaking hands really solidifies many of my partnerships. Now we are able to communicate and work together on a more personal level which makes business that much easier and more effective. We have a better sense of TEAM and partnership.” – Christine Matias, MA – Director, Program Management

“I came home with much more information than I had when I left. It helps to sit down with a hotel and see visuals of the property and how that property could be a potential good fit for my groups. Learning about location of the hotel and what is nearby for groups for offsite events, dinner, and shopping was an added bonus!” – Jennifer Kamps – Buyer, Hotel Procurement

“By meeting face-to-face with so many of our supplier partners and expanding my relationships and connections in the industry, I feel this will directly improve my ability to find good availability and negotiate on behalf of my clients. I also expanded my knowledge of legal issues on Smart Monday and learned about some new destinations.” – Natalie Spacco, HMCC – Sr. Buyer & Team Lead, Hotel Procurement

In Closing:

M&IW is committed to the professional development and personal enrichment of our team members. The focused nature of learning at a conference gives our team members tools and skills which cannot be taught in-house or online. The recurring theme we hear is the ability to network. There is no direct message, Skype, email or tweet that can rival a face to face meet up. Social media makes it easy for us to stay connected with our current network, but it also hinders branching out and expanding our networks.

As an innovative organization, it is imperative for us to stay on top of emerging trends and positive changes in our industry. So, keep an eye out for our team at other industry-leading events. Upcoming conferences are posted on our homepage. If you want to set up a time to connect with any of our team members attending, email us at marketing@meetings-incentives.com.

Posted in: Company News, Conferences & Tradeshows, Event Marketing & Communications, Incentive Travel Programs, Program Management & Event Design, Sourcing, Negotiating & Contracting

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Connecting a Virtual Workforce with Cyber Learning

 

 

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Written by Marie Johnson, CMP | Director, Marketing & Strategy

We believe live meetings and events transform organizations. We know what happens when companies transform, when they look beyond what they already know. Our purpose is reinforced through our three “C’s” – Customer Obsession, Collaboration and Culture. We also believe our employees should experience a positive personal transformation during their career.

“Based on the growth of M&IW in the past five years, we recognized a need to provide broad based learning on a multitude of topics to increase employee satisfaction and ensure retention. So, we added a fourth core driver – Cross-Platform Cyber Learning. This means challenging and connecting our global virtual workforce to learn and develop through the benefits of consistent educational content and delivery to ensure engagement, career growth, retention and to reward achievements,” said Jean Johnson, CMP, Co-CEO and Chief People Officer.

“What exactly is cyber learning?”

It’s a good question with a broad answer. Cyber learning draws on a wide array of technologies, applications, and learning theories to create experiences that improve, foster, and assess learning. To support our new initiative, we have implemented a learning management system – microlearning.

“How is microlearning different than cyber learning?”

Microlearning is a technique of delivering learning content in short, bite-sized bursts (from three to five minutes), several times per week, or even daily. Neuroscientists have determined that we can only absorb four to five pieces of information into short-term memory at any given time, so by breaking it into short chunks, it’s easier to understand and assimilate.

“Why is it beneficial to organizations?”

After an extensive vetting and selection process, we determined Grovo was the best solution for M&IW. The Grovo platform was launched on February 6 and since then our employees have viewed more than 3,000 microlearning videos! “We are already getting a great return on our investment and could not be more excited with the knowledge and consistency in learning it has provided,” said Connie Nau, CMP, CRP, Sr. Director of Talent Engagement.

You might be asking, if M&IW is in the business of live meetings and events, why cross-platform cyber learning? It is a tool as virtual and flexible as we are, it can enhance our new hire on boarding process, provide ongoing “upskill” opportunities, leadership training, career development and personal growth. Our team members don’t work a traditional 9 to 5 weekday schedule and they travel across the globe with our client programs. Grovo is self-paced, on-demand, and ensures compliance. It is not a replacement for face-to-face meetings nor does it diminish the power of human connections. In fact, it makes those interactions and live experiences that much more meaningful.

“When does personal transformation happen?”

Personal transformation is an ongoing process. It requires a systematic approach. A caterpillar does not become a butterfly by accident. Such a major transformation happens over time and involves a series of essential steps. Regardless of what we want to change, a true personal transformation always begins on the inside.

Posted in: Company News, Conferences & Tradeshows, Event Marketing & Communications, Event Technology & Mobility Solutions

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Mindful Event Design Goes the Distance

Psychology of Physical Meeting Environments

Mindful Event Design – Andrea M. Sullivan, M.A. and Janet Sperstad, CMP

Written by Anne Zambrano | Manager, Communications and Creative Services

Good event design equates to constructing effective environments that produce measurable outcomes. Great event design is more mindful of the entire cognitive experience. Recently, I had the pleasure of speaking with Janet Sperstad, CMP co-author of Mindful Event Design and Program Director of Madison College’s Meeting and Event Management degree program, about just that. She’ll also be sharing her genius at M&IW’s Campus Week and Client Summit in September.

A few of the insightful points she made were…

The New Event Design Conversation

A new and innovative perspective on event design is being mindful of the psychology and physiology of how humans react to certain environments that planners create when designing programs and sessions. By bringing forth a conversation to help people look at the logistics as a means to construct and create experiences and how those experiences have a physiological impact on participants, planners will start to become more mindful of certain event design aspects. Planners are very concerned, as they should be, with measurable outcomes and constructing a good environment. That being said, what isn’t being talked about is the event design as it relates to the psychology and physiology of bringing people together from the neurological and cognitive science standpoint.

By not being mindful, planners may be inadvertently creating psychological minefields. Big room, lots of people, loud music, bright lights. Human brains have evolved to first and foremost keeps us safe and such strong stimuli triggers warnings in our brains due to the sensory overload. Another example may be having too dark of a room where a participant either can’t find their colleagues or they might be nervous to see people they are not prepared to see. Ultimately, planners are potentially putting people in a state of threat and danger.

These event design aspects are what lead people to sit at the back of a room or toward the aisle for an easy escape. It all boils down to the subconscious’ reaction to the environment that has been created.

How Can Planners Be More Mindful

One of the simplest things a planner can do to be more mindful is simply taking a look at the environment they have created and ask themselves; how am I helping the participants get the best experience and am I creating a situation that is going to provide the best outcome as it relates physiological responses? Am I putting people in a state of cognitive threat?

Changes don’t need to be big. Simple moderations to the design and logistics can have a large impact on how the mind reacts. Many times it is some of the simplest of changes, such as choosing walk-in music that you can sway to, that can change the cognitive response to a more positive one. The brain can organize music it can sway to unlike other types of music that the brain can’t organize and as a result triggers chaos in the brain. Planners can change participants’ innate chemical reactions by being mindful about the design.

How is Mindful Event Design Going the Distance?

Mindful event design clearly relates to M&IW Campus Week’s theme, Go the Distance. The topic pushes beyond boundaries of normal event management conversations and helps planners think and work differently. When planners prepare themselves to Go the Distance, they are only as good as they train, while practice helps them be the best they can be, pushing the paradigms of how they think allows them to prepare yourself to Go the Distance in event design. Ultimately, this helps planners create great mindful events that go above and beyond the norm.

In events, planners are creating temporary communities of culture. This is a perfect topic for looking at the cognitive science of human interaction in culture and collaboration to create what they want in that moment. By doing so, planners drive deeper meaning to those moments creating more impact for the culture, the collaboration and the clients who are experiencing the event.

The Evolution of Mindful Event Design

As a planner for 18 years, being fascinated with what planners do and why they do it became an obsession which led to being inspired by event marketing and thinking about the higher level of the planning process. Planners have this amazing ability to think high-level strategy and immediately equate it to tactical logistics. When measuring satisfaction, planners can survey and measure the responses, but in the end, it really all came down to one thing. How the participant felt. Perhaps an amazing keynote speaker was secured for $20,000 but it wouldn’t matter if the participant’s energy and feelings were not in a place to be receptive to the keynote’s message. And that began the mindful event design journey of how to help that participant be in a better place for them to want to network and be open to new ideas.

Not having a background in science and having a degree in criminal justice was not an obstacle. Learning science was very intimidating at first, but the drive to Go the Distance prevailed. And thus, began the idea of mindful event design and all the things that planners can bring into their world about cognitive science that will allow them to perform at their peak.

In closing, Janet shared that she is beyond excited to be speaking at M&IW’s Campus Week and Client Summit since it will provide her the opportunity to address an audience that is clearly dedicated and passionate about helping people have transformational experiences through events. She is excited to share her topic to help a culture of intelligent people think even more intuitively about what they do and how they can do it more mindfully.

Interested in learning more about this topic, read the whitepaper commission by PSAV and authored by Andrea E. Sullivan, M.A. Founder, Brain Strength Systems Media and Janet Sperstad, CMP, Director, Meeting and Event Management Program Madison College. Mindful Event Design Whitepaper

Posted in: Company News, Conferences & Tradeshows, Event Marketing & Communications, Program Management & Event Design

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