Posts Tagged Incentive Travel

Two Weeks in Thailand — The 2019 SITE Global Conference

SITE Classic Incentive Travel Thailand

Written by Staci Simmons | Manager, Marketing Communications & Creative Services

This month, M&IW Director of Incentive Services, Tracy Norum, CMP, CIS, had the pleasure of attending the 2019 SITE Global Conference in Bangkok, Thailand where more than 375 industry professionals from around the world met to discuss current and forecasted trends in incentive travel. 

The biggest takeaway from the conference was how successful incentive programs integrate into an organizations structure and align with overall business and sales objectives. Travel programs make sense from a business perspective; measuring organizational effectiveness and combining continuing education and professional development, while increasing operational sales and performer loyalty.

SITE Classic 2019 - Bangkok Here we Come!

While in Thailand, Tracy had the opportunity to connect with peers at all levels of the industry. This included tourist boards, airlines, cruise companies, hotels and convention centers, global DMCs, transportation companies, inspirational industry speakers and educators to discuss some of the most significant topics in incentive travel.

Core Incentive Travel Topics Included:

  • Strategic Planning
  • Incentive Program Design
  • Stakeholder Management
  • Human Resources
  • Managing Incentive Travel Programs
  • Financial Management
  • Marketing Communications
  • Risk & Crisis Management
  • Site Management
  • CSR & Sustainability

Breakout session and talk tracks at the SITE Global Conference dug deep into each of these topics followed by peer discussions and one-on-one networking. From these immersive meetings, Tracy had some key takeaways for our clients and community:

Develop a Balanced Scorecard—Build a holistic way to measure your operational effectiveness at all levels of your organization.

Leverage Big Data—Security, safety and technology integration is leading to more metrics than ever, use this data to create a more impactful corporate culture and segment the types of incentive programs your company offers.

Embrace Authenticity—The definition of luxury is changing. The era of big brand logos is now far less impactful than authentic, unique and personal experiences.

Adopt Inclusivity—Inclusivity is a critical concept for incentive programs. Incentive travel changes behavior and builds motivation at all levels of an organization.

Incentivize Diversity—In today’s markets, businesses who wholeheartedly embrace diversity and corporate responsibility continue to see economic growth.

Make Your Own Trends—Rather than choosing between the latest “hot-spots” in travel, consider an out-of-the-box adventure for your team that immerses travelers in localism and culture.

Incentive travel contributes significantly to economic growth and partnerships within and between organizations. Organizations must think globally both internally and externally. It is no longer enough to ‘gift’ your top performers with high-end travel—inspire the rest of your team to reach higher, offer unique experiences and create realistic metrics at each level of your business to properly create stakeholder benchmarks.

Click here to learn more about the SITE Global Conference in Bangkok. For more information about incentive travel programs, visit meetings-incentives.com or call 1+ 262.835.3553 to speak to a Meetings & Incentives Worldwide team member.

 

Posted in: Company News, Data Analytics, Business Intelligence & Consulting, Event Marketing & Communications, Event Technology & Mobility Solutions, Incentive Travel Programs, Program Management & Event Design, Sourcing, Negotiating & Contracting

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M&IW Destination Spotlight – Puglia, Italy

Written by Mary Enke | Creative Lead & Senior Buyer, Incentive Services

The M&IW Global Incentive Services Team recently completed an extremely well-received and successful sales incentive program for a large pharmaceutical company in Puglia, Italy. Our team was so impressed with this unique and emerging destination that we wanted to highlight it for our community.

About Puglia
Relatively untouched by tourism, the beautiful region of Puglia is located in southeastern Italy. This area, the “heel” of the peninsula, is known for its wealth of beaches, olive gardens, orchids, blue sea, friendly locals and long sunny days with an average of 300 sunny days per year.

Some notables about the area include:

  • The area combines culture, leisure, architecture and resort beaches
  • Situated between the Ionian and Adriatic Seas
  • Largely unexplored landscape of unique villages and undiscovered culture
  • Access via two airports: Bari and Brindisi with under an hour transfer via coach

Best Time to Visit: 
The best time to visit is between May and September when the average highs range from 71 – 78 degrees. The area experiences relatively low precipitation all year long with only 2-3 inches per month.

M&IW Recommended Property: 
The Borgo Egnazia which opened in May 2012 is modeled after a traditional Apulian village with its striking architecture and unique, contemporary style. Its central piazza, the Borgo, is the heart of the property. Onsite activities include golf, bicycles, horseback riding, tennis, yoga, spa, beach and water sports.

M&IW Recommended Off-site Activities: 

The area boosts a unique opportunity to experience the Italian way of life and culture. Some of our favorite activities to do just that include:

  • Castellana Grottos Cave Tour
  • Cooking classes with world renowned Italian Chefs
  • San Domenico Golf Club
  • Locorotondo with Olive Oil Tasting
  • Ostuni White City Adventure
  • Ancient Egnazia Ruins Excursion
  • Ancient Matera Adventure – “City of Stones”
  • Castel Del Monte Castle | Winery Lunch
  • Explore Roman Castles and Cathedrals

Looking to take it up a notch? Consider adding another destination to the program for an added experience! Options for Dual Destination Programs include the Amalfi Coast, Rome, Tuscany, and France. Our Global Incentive Services team is happy to assist you with your next destination search or answer any questions you may have about a location. To connect with one of our incentive team experts, please email us at marketing@meetings-incentives.com. And, be sure to stay tuned for more Destination Spotlights!

Posted in: Company News, Group Air Travel Management, Incentive Travel Programs, Program Management & Event Design

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Incentive Travel Trends and Journey Mapping

Incentive_Industry_Trends_Image2

Written by Tracy Norum, CMP, CIS | Director, Global Incentive Services

As 2017 sales incentive contests head into their final quarter and 2018 award trip planning starts to kick into high gear for a new and exciting season of winner incentive trips, it is a great time to get a sneak peek at M&IW’s leading incentive trends. I had the privilege of presenting on this topic at our recent Client Summit with Nicole Raudabaugh, CMP, CIS, Account Lead/Sr. Buyer, Global Incentive Services.

State of the Industry

To help us better understand the trends, let’s take a brief look at the state of the industry. Recent survey data illustrates how organizations have fully realized the role incentives play to engage their sales teams, employees and channel partners and their results in both bottom line and top-line growth. More than 84% of American companies use incentive programs. US firms alone invest more than $90 billion dollars annually in non-cash incentives such as incentive travel, merchandise and gift cards, according to IRF 2107 Trends Study & SITE Index 2017.

Journey Mapping

The stakes are higher and expectations greater. The incentive trip planner isn’t just planning an event, they are designing engaging experiences. And, not cookie-cutter, one size fits all – but rather experiences that match the energy flow of the group and the individual award winners. Personas and journey mapping is a hot new concept with incentive travel design.

The objective is to create a “Journey Map” based on personas as opposed to demographics. Identifying groups of people who share similar attitudes, behaviors and motivations and outline specific elements each day of the program based on the different personas’ appeal. For example, “Fit-to-Travel,” “All Things Social,” “Work B4 Play,” etc. Each persona values different elements so it critical to match the group activities and experiences with their journeys. Applying this principle to the travel incentive program design not only helps improve the attendee experience, but also the company’s bottom line.

An All Encompassing, Immersed Experience

As an industry, we are moving away from just providing “unique and WOW experiences” and moving toward total engagement. With the use of technologies from the mobile app experience to virtual reality, we can engage the qualifier before they even leave their doorstep. Experiential travel is now about fostering emotional attachment to the brand. Next-level experiences tap the true emotional engagement. Capturing the experiences from unique angles, such as drones or Go-Pro devices, provides lasting impressions long after the trip has concluded.

Destination 2018

The strength of the US dollar, has created a resurgence in international destinations. Tenerife/Canary Islands, southern France and less traveled areas of Italy are emerging as an exciting European alternative. Iceland, where the infrastructure is finally starting to catch up, is capturing the imagination of a true Icelandic expedition and discovery. Panama continues to grow in experiences and infrastructure.  Adventure hot spots are trending including Banff/Whistler, New Zealand, Costa Rica, and South Africa.

Giving Back is Not Going Away

Seventy percent of programs include a corporate social responsibility component and we expect that number to continue to grow. The industry has seen a definite uptick in the last three years and new types of experiences are popping up as a result. Tying a group activity or corporate team building to foster employee teamwork with the outcome of significantly stimulating income generation for people in a developing country is the top of the list. Attendees not only want to have a great experience themselves, but want to leave a destination knowing they made an impact in the community and world.

Health and Fitness

Health and fitness is becoming an increasing element of every program. Healthy meal options, allowing time for workouts, group activities that focus on wellness events, and gifting experiences that include athletic wearables, sneakers, yoga mats, on-site personalized athletic wear and classes are all the rage.

In summary, incentive travel programs still need to be life-affirming, jaw-dropping and create memories that connect to a bigger purpose. Being memorable and exclusive hasn’t changed. However, what is trending is how the incentive planner’s role involves creating “personalized” journeys that ignites the senses, recognizes stellar achievements, and inspires winners to work even harder to be part of your elite incentive trip year after year!

Want to learn more about journey mapping and the newest incentive industry trends as well as take away some trip ideas to implement into your 2018 program? Join our Global Incentives Services team in November for our Incentive Trends webinar where we will go into greater detail on this topic and much, much more!

 

Posted in: Company News, Event Marketing & Communications, Incentive Travel Programs, Program Management & Event Design, Sourcing, Negotiating & Contracting

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