Posts Tagged Event Design

Introducing Cvent Flex — What You Need to Know

Cvent Flex for Event Website Design is Live

Written by Chip Begley | Senior Manager, Event Technology

As of October 31, 2018, Cvent released Flex General Availability meaning all Cvent accounts now have the Flex registration option. This will become the new “standard registration” and the previous version is renamed to the “classic registration.” In order to bring the latest information on the update and full transparency into the new process, I have compiled a list of questions and answers on the topic.

What is Cvent Flex?

Flex is the name of the new event registration module within Cvent which is being called “a modern and innovative way for event planners to build, design, and manage modern mobile-responsive event websites and enhance the registration process.” With the release of Flex comes a complete redesign of the technology that uses a whole new thought process to building websites.

What does Cvent Flex mean to me?

Cvent’s intention with Flex is to provide a simpler and easier process for building registration websites. And, while this will fully be the case in the future, M&IW expects a learning curve for our clients and our team as we implement the new platform. For reference, we all recall when Microsoft would change their Office programs.

Many of us would spend precious time looking for the location of the new navigation menu. Flex is not simply a navigation menu redesign, it is a full redesign of the way the registration site module will operate and the learning curve will be slightly more than learning where a new menu item resides. Please be aware that this may initially have an effect on design hours.

Our team is already diving into the new platform to continue to provide exceptionally designed sites. Along with M&IW’s Creative Services Team we are looking forward to bringing our clients high-quality, multi-functional, responsive registration website designs.

What does Cvent Flex mean for M&IW?

M&IW is excited for the opportunity to design more and code less. Where we’ve been great at manipulating the HTML/CSS in the Classic Registration, Flex will give us the opportunity to design and brand more than just a registration site. Through the use of color palates, fonts and images we are able to create messages that drive home the purpose of the website and paint a larger picture of the event. Additionally, our Web Design team will continue to work very closely with our Creative Services team and our graphic designer to create professionally themed designs.

What else do I need to know?

Currently, M&IW is still able to create sites in Classic Registration and in Flex. The latest update from Cvent is that Classic Registration will sunset sometime in 2019, however, dates are fluid.

A final note, when switching over to Flex for our client’s registration sites, not all features are currently available from the previous classic version. We expect 100% parity in 2019 before the Classic version is sunsetted. Cvent is committed to enhancing the platform as it matures. Prior to ‘sunsetting’ the Classic version, Flex will not only have the same functionality as the Classic module; but will also provide more features and functionality within Flex than currently available.

In conclusion, our team is readily available to answer any of your questions or concerns. Please feel free to contact your M&IW representative to discuss any questions or concerns. For additional information, CLICK HERE to view our Industry Insights Webinar OnDemand, “It’s Flex Time! What you Need to Know about Cvent Flex.”

Posted in: Company News, Data Analytics, Business Intelligence & Consulting, Event Marketing & Communications, Event Technology & Mobility Solutions, Program Management & Event Design

Leave a Comment (0) →

Dissecting Effective Event Design

By Anne Zambrano | Manager, Communications and Creative Services

When the novice planner is asked about the purpose of event design the answer is typically to make the room look good and create a pleasant environment. A fine answer, but is that really all there is to effective event design?

“Not at all, event design should be all encompassing and have purpose which is generally to create an environment that conveys the message and the theme of the event while staying true to the program’s overall objectives. Whether the event is a celebration, awards ceremony, meal function, workshop or general session there is always a message that needs to be conveyed. The audience does not solely listen with their ears, but they also ‘listen’ with their sight, their sense of smell, their touch, and sometimes even their sense of taste. Successful event design encompasses all the senses to produce an environment that clearly conveys the message of the program and achieves the goals. It is about engagement not simply making the room look good,” explains Alexander deHilster, Senior Event Designer with Meetings & Incentives Worldwide.

At M&IW, Alexander and his team work collaboratively with our clients and event design partners to do exactly that. In the true collective spirit of M&IW, we asked one of our long-term event design partners to provide some additional insight on effective event design.

Timot McGonagle, Senior Event Designer of Kehoe Designs, reiterated Alexander’s point with the following thoughts and tips:

The Benefits of Effective Event Design:

1. Creates an emotional attachment that produces a more permanent and lasting impression on the guests ultimately creating greater return on experience for the guests.
2. Allows the guest to feel physically part of the event while it is happening evoking the important emotional connection with every event.
3. Increases learning and aids with retention since all the attendees’ senses are engaged they can hold attention longer resulting in increased retention overall.
4. Clearly conveys the message of the event and leaves no room for interpretation.

When asked about how to attack effect event design, Timot gave the following response. “Current trends lean toward an immersive experience. Boundaries between individual event disciplines are very blurry. For instance, we see more and more that audio visual, décor, food & beverage all play a role in event design. A screen is no longer solely used to communicate content, but can be a visual work of art or message board for the program’s objectives. True event design is working in a cohesive manner and blending all facets of the event to reach the objective.”

Alexander and Timot also both agree that it is best to be in close contact with the client to discover goals and request all materials on event from graphic support, theme, messaging, and anything else that can inspire the design. Ultimately the design reflects the nuances of the message.

Do’s and Don’ts from our Senior Event Designers include:

1. Do conduct a site visit before designing. Each project has its own energy as does every space. Immersed in the actual venue helps to bring out the creative vision.
2. Do make every detail count! Find a few details and layer them for a more cohesive event.
3. Do Utilize elements that will play to all the senses.
4. Do hire professionals to get the most value out of your investment.
5. Don’t make event design an afterthought. Bring all the team players together early in the process.
6. Don’t forget to discuss budget up front. There are many ways to approach event design. And, budget often determines the right path to start.

Posted in: Company News, Conferences & Tradeshows, Event Marketing & Communications, Program Management & Event Design

Leave a Comment (0) →