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| Written by MIW Team

See the Impossible: Maui Jim

Diamond Sponsor Feature – Maui Jim

The onsite experiential gifting concept can be challenging. Finding a reliable vendor who has the cadence that allows you to do your job and not worry about their details is a huge undertaking unless you partner with a seasoned vendor like Maui Jim. Almost two decades ago Maui Jim Saw the Impossible when he pioneered the onsite experiential gifting concept, in that time Maui Jim has perfected their processes while continuing to evolve with new styles and service offerings.

Maui Jim will shine some light on the importance of incorporating a gifting or motivational experience into all types of events. Read their sponsor feature below to learn more about the benefit of gifting experiences and how Maui Jim Sees the Impossible.

This year’s M&IW Summit Theme is See the Impossible. Our message is about going beyond what is possible to uncover solutions to challenges and explore new opportunities. How does Maui Jim USA See the Impossible and raise the bar for your clients?

Our main objective is to provide The World’s Most Memorable Gift Experience™. Fitting events are important because it provides that guest with the personalized instant gratification aspect of gifting that is presented to them by a full-time Maui Jim employee. There was a study done by the Wharton School that states, “When recipients receive an experience, regardless of whether they share in that experience with the gift giver, they feel more connected to the gift giver as a result of it compared to receiving a material gift.”

A fitting experience is just that, an experience. A true brand experience is something that shows that a company is investing in that guest, just as much as that guest invests in your company or organization. When you work with Maui Jim, you add that value and standard because our staff is trained to learn about the guest and their wants and needs to determine the most appropriate gift. You are leaving the guest with the memories of a tailored experience.

What are some of the trends you are seeing related to your business? Or, do you have any new products or services that are creating waves?

People love choice, personalization, and quality. Guests want to pick their gift and tailor it to their needs, and they want to get the newest and best thing out there. Maui Jim sunglasses are a gift that covers a variety of needs whether it’s fashion, function, or protection. Consider what your guest will use in their day-to-day life, year after year, that will solidify the positive memory of your event. When you work with Maui Jim, you get a quick turnaround, newest styles (39 new styles released in 2018 and 23 already in 2019), and the best pricing. These are all factors that determine whether you will have a successful experience from start to finish.

In addition to choice, personalization, and quality, the obvious buzz words in the industry are technology, wellness, experiential marketing, and entertainment. We are a lens technology company, that developed the experiential gifting industry almost 20 years ago. With our lens technology, we developed a clear lens Blue Light Protection line that is now available for corporate gifting events.

Our Maui Blue Light Protect glasses help protect the eye health of those who spend much of their time in front of a digital screen, which is more and more every day. It’s reported that 60% of Americans experience blue light-induced headaches, migraine attacks, and overall eye strain. You can now tailor your event experience to include this option, allowing your guests to choose a gift that meets their needs and enhance their health. Protecting your eyes inside and out is one of the most important things you can do for your body.

Regarding experiential marketing and entertainment, that’s a natural fit! Your guests should have fun and remember their gift from an emotional standpoint in conjunction with the physical gift. People remember how they felt when they received their gift. Even after the technology is out-of-date or item out-of-style, they still remember how much fun they had at that event.

What does Seeing the Impossible mean to you personally? In your role, how are you continuing to bring new, fresh and innovative ideas to forward?

I love always having to be changing, agile and aware of trends. That is why Maui Jim Corporate Gifts has been so successful. Great service is hard to come across nowadays and the main reason that our customer loyalty is around 93%. A gifting experience should be memorable because the recipient had fun interacting with our staff and the camaraderie they built with coworkers or other recipients while trying on their Maui Jim sunglasses. It is great to be a part of that experience onsite. To be able to answer any question the recipient has about a particular style or the brand is just icing on the cake. 

As events get more and more experiential, M&IW stays on top of the best immersive experiences. Interested in incorporating the Maui Jim experience into your next event, be sure to visit with the Maui Jim experts at the M&IW Summit Supplier Showcase.