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8 Min.Attributing Revenue to Various Conference Activities
Whether you’re hosting or attending a conference or tradeshow it’s likely that your organization commonly questions the monetary and time-investment spent on these live events. Year-after-year, executive, sales and marketing leaders weigh the assumptive value […]
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4 Min.Four Ways to Captivate an Audience
More often than not conference hosts end up crafting a jam-packed program, filling it with moment-by-moment stimulation. The biggest challenge to keep an audience engaged is managing the state of a large group of people for […]
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6 Min. ReadEmployee Spotlight: Global Operations
“The devil is in the details” is an idiom that refers to a mysterious element hidden in the details, meaning that something might seem simple at a first glance but will take more time and effort to complete […]
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7 Min. ReadDeveloping a Culture Where Employees Thrive in Gratitude
Being grateful for your place of employment involves more than just a work-life balance. Our employees are passionate about how we serve our clients. And, as a result, they work hard; sometimes traveling for up […]
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5 Min. ReadSports Hospitality—The Pro Advantage
Incentive programs vary wildly, from full-scale travel to Individual Incentive Travel (IIT) and sports hospitality events. Sporting events make a great centerpiece to a corporate event. Sport hospitality events can be scaled to suit your […]
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5 Min. ReadPlanning for 2020 … and Beyond!
2020 budgeting and planning is well underway. In fact, there are only 75 days left until the end of 2019! With our focus turning from “finishing the year strong,” toward “planning for 2020,” we thought it would be a […]
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7 Min. ReadThe Joys of HCP Sourcing and Meal Caps
The current state of affairs in HCP sourcing is a tricky business. Not only do meal caps for pharmaceutical meetings make it difficult for meeting planners to deliver quality food and beverage (F&B) at their […]
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4 Min. ReadHow to Avoid Tech Fatigue at Your Next Event
Picture this: You are planning to attend an event and from the onset, you are expected to engage with multiple electronic channels. We’ve all been there… Visit the event website to register and check in… Download the event […]
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5 Min. ReadCreative Ways to Meet with Sustainability and Green in Mind
The Events Industry Council defines event sustainability as “taking action towards preserving our natural environment; promoting a healthy, inclusive society; and supporting a thriving economy.” We continue to hear buzzwords like “green” and “sustainable.” The […]
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6 Min. ReadBenefits of a Small Meetings Program
Small meetings are getting a lot more attention lately and for good reason. Many planners have known for some time that small meetings account for a lot of an organization’s overall meeting spend. But, it […]
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5 Min. ReadEmployee Spotlight: Global Operations
At M&IW, we know our culture starts and ends with our extremely talented and dedicated team members who bring their experience, passion, and creativity to each and every client event. One of these amazing employees […]
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6 Min. ReadLuxury Incentive Travel Comes to Wine Country
Like a fine wine, building luxurious 5-star hotels in Napa Valley takes considerable time. Napa Valley has long been regarded as the epitome of beauty. A countryside scene full of sweeping vineyards, award-winning wines, and […]
