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2 Min.Marketing a Sales Incentive: The Missing LinkWhen planning a sales incentive or recognition program, most of the attention is on the reward. While the reward is certainly important, many planners underestimate the importance of program marketing and promotion. Marketing is often […]
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3 Min.Employee Spotlight: Gail Sullivan Receives MPI Shining Star AwardAt the recent Meeting Professional International Philadelphia Area Chapter’s All-Hands Meeting, M&IW’s Gail Sullivan, Sr. Event Sourcing Manager, received the Shining Star Award in recognition of outstanding volunteerism. Congratulations, Gail! Get to Know Gail A […]
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3 Min.In the Buyer’s Eye — Future FocusIt is so much fun watching the world and our customers opening back up to travel. For me, it has created so many opportunities to find the perfect destination, and while it certainly keeps me […]
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2 Min.Company Culture Takes Flight: Key Learnings from the M&IW SummitAs we emerge from the pandemic, issues like culture, engagement, trust, and talent retention are more acute than ever. That’s why we were thrilled to welcome Eagle’s Flight as an Everest Sponsor at the 2022 […]
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3 Min.Employee Spotlight: Julie Eplett Takes (and Talks) the LeadWhen it comes to leads, no one knows more than our Event Sourcing team. Their insights into sending and responding to leads are unparalleled, and our clients recognize and appreciate their expertise. Julie Eplett, HMCC, […]
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7 Min.Journey to World Class: The 2022 M&IW SummitOur signature event, the M&IW Summit, returned in August 2022 with two days of inspiring insights, engaging education, and captivating connections. On Day 1, we brought together our valued customers, trusted suppliers, and talented team […]
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3 Min.In the Buyer’s Eye — Crushing on CanadaThis month, I’m taking a break from the usual In the Buyer’s Eye format to rave about one of my favorite countries. Can you guess what it is? Having worked in incentives for… let’s just […]
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5 Min.Meet the 2022 M&IW Summit Sponsors: Denali EditionThanks to our generous sponsors, the M&IW Summit returns in August 2022. Our signature event brings together our talented team, our valued customers, and our trusted suppliers, including our Denali sponsors. These upper-tier sponsors know […]
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3 Min.Meet the 2022 M&IW Summit Sponsors: Everest EditionOur signature event, the M&IW Summit, wouldn’t be possible without the generous support of our sponsors. This year, we are especially grateful to our Everest Sponsors, the top-tier suppliers who are joining us on our […]
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3 Min.Employee Spotlight: Angie Duncan Callaway Named One of MPI50 Most Influential MembersAngie Duncan Callaway, Director, Intent Strategy Group, has been named one of Meeting Professionals International’s 50 Most Influential Members. Congratulations, Angie! The MPI50 lists—which include Most Influential Members, Legacy Contributors, and Up-and-Comers—were created for MPI’s […]
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3 Min.Three Reasons You Should Pay Attention to Building Your Small Meetings Business (and One Perfect Tool to Use When You Do)You may already be aware that in-person events are making a comeback. In fact, according to M&IW’s most recent reports, approximately 70% of meetings currently planned are in-person events. What you may not know, however, […]
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2 Min.In the Buyer’s Eye — All Eyes on LanaiAs we are all experiencing, travel is ramping up at lightning speed. What we’re finding is that while many people are ready to dive back in to unrestricted travel, others are more cautious and have […]