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2 Min.Marketing a Sales Incentive: The Missing LinkWhen planning a sales incentive or recognition program, most of the attention is on the reward. While the reward is certainly important, many planners underestimate the importance of program marketing and promotion. Marketing is often […]
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5 Min.Best Practices for the Return to In-Person EventsTwo years into the pandemic, the events industry may not yet be back to where it was, but it is certainly getting closer. In-person events have been held safely for a while now, and with […]
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7 Min.2022 Event Marketing TrendsWant to know what the best event marketers are focusing on at this moment? Then you’re in luck. Flow, M&IW’s creative services, event marketing, and engagement solutions division, is laser-focused on today’s hottest trends. We […]
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3 Min.M&IW Launches a New Agency Model Division, Flow, to Elevate Event ExperiencesBringing marketing, creative, design, and engagement experts together within Flow provides a more seamless and cohesive creative experience for our customers. M&IW strengthens and expands its in-house capabilities as this area of its business continues […]
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10 Min.Events > Forward — Adding Podcasts to your Event Marketing and Promotional MixOrganizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their […]
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7 MIn.5 Design Tips for Building Event Registration SitesWhen it comes to building registration sites for an event, we often find ourselves under time constraints, limited budgets, and last-minute content additions. This can create a frantic sense of “just get it done and […]
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17 Min.Events > Forward — Using a Contest Marketing Strategy to Drive PerformanceAn effective ‘contest marketing strategy’ is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period […]
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3 Min.It’s Mid-Year. An Incentive Contest Marketing Check-In.As we approach mid-year, we are halfway through many incentive contest programs. Whether you call yours President’s Clubs, Top Performers, Achiever’s Trips, or something unique — they all have one thing in common; the qualification period […]
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3 Min.Employee Spotlight: Meet our Event Podcast ProducerLast month, M&IW launched its very own branded podcast focused on the meetings and events industry called Events > Forward. It’s increasingly important to be well-informed about current issues facing the meetings and events industry. […]
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45 Min. Video[ON-DEMAND] Virtual Events are Driving Business ForwardThe business of meetings is important. It is imperative to get creative with virtual events in order to engage and interact when driving your business forward. While nothing replaces the effectiveness of face-to-face meetings, virtual […]
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3 MinWill the CCPA Affect Your Events?The California Consumer Privacy Act (CCPA) goes into effect on January 1, 2020. The CCPA puts stricter guidelines than the U.S. has seen previously on the collection and processing of personal information. The CCPA is […]
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4 Min.Four Ways to Captivate an AudienceMore often than not conference hosts end up crafting a jam-packed program, filling it with moment-by-moment stimulation. The biggest challenge to keep an audience engaged is managing the state of a large group of people for […]