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10 Min.Events > Forward — Adding Podcasts to your Event Marketing and Promotional Mix
Organizations and associations can leverage podcasts as part of their overall event marketing strategy. Every successful event starts with a great story that entices attendees. When people come to an event, they are committing their […]
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7 MIn.5 Design Tips for Building Event Registration Sites
When it comes to building registration sites for an event, we often find ourselves under time constraints, limited budgets, and last-minute content additions. This can create a frantic sense of “just get it done and […]
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3 Min.M&IW Expands Intent Strategy Group (ISG) Consulting to Deliver Integrated M&E Strategy, Technology Stack, and Business Intelligence Solutions
Leveraging ISG consulting services expedites implementations to fast-track early and strategic wins for clients with strategic guidance, project management, and now business intelligence solutions. M&IW announced today the expansion of its consulting division, Intent Strategy […]
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3 Min.Hybrid Event Planning Doesn’t Have to Be so Scary
Ever try to do two tasks at the same time? This is how most meeting planning professionals are feeling about hybrid event planning. And, you may be asking yourself the same question, “how can I […]
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3 Min.Juneteenth – Learning from our History and Celebrating our Progress
In support of cultural awareness, we recognized Juneteenth as a paid holiday for the first time in 2020. “Declaring Juneteenth as a paid holiday last year allowed me an opportunity to do something important, at […]
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17 Min.Events > Forward — Using a Contest Marketing Strategy to Drive Performance
An effective ‘contest marketing strategy’ is a critical driver to the success of your sales incentive campaign. To put it simply, the goal of the campaign is to drive greater returns through the qualification period […]
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10 Min.Incentive Professionals Ready to Resume Travel and In-Person Events
As we hit a tipping point with more than 50% of the US population vaccinated and organizations beginning to consider incentive travel programs again, the Incentive Research Foundation invited corporate incentive program owners and third-party […]
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15 Min.Events > Forward — Why You Need an Event Technology Strategy
Event technology has been a hot topic with event planners for years and the options not always easy to navigate. Hear why, especially now, you need to develop an event technology strategy for all your events. […]
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3 Min.It’s Mid-Year. An Incentive Contest Marketing Check-In.
As we approach mid-year, we are halfway through many incentive contest programs. Whether you call yours President’s Clubs, Top Performers, Achiever’s Trips, or something unique — they all have one thing in common; the qualification period […]
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5 Min.The Power of a Seamless Virtual Event
In the virtual event world, there is a wide range of production elements that can be incorporated, from multiple virtual feeds for presenters, recorded content, and live studio presenters to something much simpler like a […]
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5 min.Designing a Company Wellness Program amid a Pandemic
It’s been more than a year since the pandemic changed our world. M&IW saw an immediate need to keep employees motivated and healthy and thus started a Company Wellness Program. The transformations caused by COVID-19 were […]
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60 Min.[ON-DEMAND] M&IW (Hybrid) Forum Post-Con Webinar
Our goal with our first-ever hybrid event, M&IW Events Reimagined Forum, was to showcase innovative ideas, engagement strategies, event design elements, and best practices so that you could see what’s possible with your hybrid audiences, […]
