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| Written by Marie Johnson, CMP

Meetings & Incentives Worldwide Releases Executive Dashboards Positioning Event Data as a Strategic Asset

For Immediate Release
Contact: Sara O’Neil
Marketing and Public Relations

Executive Dashboards empower event professionals at all levels to unlock the value of their meetings and events strategy to base decisions on data, not intuition.

Meetings & Incentives Worldwide (M&IW) announced the expansion of its Business Intelligence and Data Consulting Service to include executive dashboards, serving any role in an organization focused on meetings and events—executives, procurement, meeting managers, planners, and marketers. By providing access to a best-in-class solution and an expert team that knows events, data becomes a strategic asset. The consolidated view and interactive visualizations make it possible for customers to analyze live data, understand it, and share stories about their events as well as their M&E strategy.

“Visibility to meaningful event data is a game-changer,” said David Sachs, Director of Business Intelligence and Consulting with M&IW. Tracking and reporting event analytics has improved significantly in the last five years with strategic meetings management, yet organizations are still apprehensive about investing in a business intelligence platform due to time and cost. “We make it possible by designing a strategy from a simple data flow in just a few days to a custom design for complex global programs with high volume and multiple planning companies,” added Sachs.

Executive Dashboards is a tiered solution allowing customers, no matter the size or number of events, to strategically manage their data to drive results. Customers can view and interact with dashboards and visualization from simple to complex data flows and the ability to aggregate data from multiple sources such as revenue, attendance, costs of large events, spend data across multiple events, savings and contract data, efficiency year-over-year, productivity and staffing of event teams, KPIs and SLAs for multiple event suppliers, as well as the impact of sustainable practices, just to name a few.

“Executive Dashboards evolved by listening and prioritizing the needs of customers. More than ever, organizations need to be able to see, understand and act on their event data,” said Tina Madden, Co-CEO and Chief Customer Officer with M&IW. “Becoming data-driven is more than technology. Armed with analytics and insights, event stakeholders and the enterprise are in alignment around event-related decisions and the best interest of the organization.”

To learn more about Executive Dashboards or M&IW’s Business Intelligence and Data Consulting Services, please email or visit our Business Intelligence and Data Consulting page.