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| Written by Marie Johnson, CMP

Meetings & Incentives Worldwide Proclaims Support for North American Meetings Industry Day

For Immediate Release
Contact: Sara O’Neil
Marketing and Public Relations

Caledonia, Wisconsin (April 9, 2015) – Meetings & Incentives Worldwide (M&IW) announced today their support of the first annual North American Meetings Industry Day (NAMID). On April 16, 2015, Meetings Mean Business (MMB) and industry leaders will spotlight the substantial value derived from business meetings, conferences, conventions, incentive travel, trade shows and exhibitions by connecting people and driving positive business results throughout the continent.

In honor of NAMID, M&IW is joining forces with local partners, clients, and associates to host an educational session for industry leaders in the pharmaceutical and healthcare sectors. The Healthcare Meeting Compliance Certificate Training will be held at the Westin North Shore Hotel on April 16, 2015. Along with this exclusive event, M&IW petitioned Scott Walker, Governor of the State of Wisconsin, and Tom Barrett, Mayor of Milwaukee to issue proclamations in support NAMID. M&IW is pleased to share April 16, 2015 has been declared Meetings Industry Day throughout the State of Wisconsin. Additionally, M&IW will take part in the social media conversation on twitter @meetings360.

“Although the economy is improving and meetings are on the rise, we need to be vigilant and continually showcase the value of meetings,” explains Jean Johnson, CMP, President and CEO of Meetings & Incentives Worldwide. A recent Oxford Economics report highlights the industry’s value to business, finding that companies that invested more in business travel during the economic downturn grew the fastest. In fact, the report found that every dollar invested in business travel realizes $9.50 in new revenue and produces $2.90 in profits. “It is vital for meeting and event professionals to come together in support of NAMID on April 16 to keep organizations informed on the importance of face-to-face interactions,” said Johnson.

“David Peckinpaugh, MMB co-chair said, “we are energized by the enthusiasm of organizations in cities all across the United States, Canada and Mexico who have pledged their support for NAMID. The meetings and events industry is a contributor to economic growth, a generator of jobs and a driver of positive business outcomes. MMB is thrilled to join with our partners and launch this important advocacy day for our industry.”