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| Written by Sara O'Neil

Lookback: Top 20 of ’19

Each year, M&IW brings our community into the wonderful world of event planning by sharing information about our culture, employees, and industry. Each month, we publish our Industry Insights newsletter aimed at educating and providing valuable resources to meeting and event managers.

For 2020, we wanted to take a look back at the best of the best. We have gathered the 20 most popular published content of 2019! 

Top Articles

Developing a Culture Where Employees Thrive in Gratitude 

Being grateful for your place of employment involves more than just a work-life balance. Our employees are passionate about how we serve our clients. And, as a result, they work hard; sometimes traveling for up to 10 days at a time, maintaining long onsite hours and conscientiously problem-solving while continuously looking for improvement opportunities. 

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Above & Beyond: Stories from the Frontlines 

The only thing you can plan for is change. If something can happen at an event—it will. Our experts took some time to share some of their most interesting and outrageous stories from the frontline. From mother-nature to man-made, these onsite challenges allowed our team to stretch their problem-solving muscles to save the situation from escalating, ensuring the event went as smoothly as possible. 

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Joys of HCP Sourcing and Meal Caps 

The current state of affairs in HCP sourcing is a tricky business. Not only do meal caps for pharmaceutical meetings make it difficult for meeting planners to deliver quality food and beverage (F&B) at their events, they are an additional obstacle for hotel partners looking to keep or attract new business. 

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Creative Ways to Meet with Sustainability and Green in Mind 

The Events Industry Council defines event sustainability as “taking action towards preserving our natural environment; promoting a healthy, inclusive society; and supporting a thriving economy.” We continue to hear buzzwords like “green” and “sustainable.” The best news? This is anything but a trend! 

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International Incentives: When to Get a Little Bit Exotic 

The best incentive programs are built around the personas of your individual travelers. Is your team repeat winners, well-versed in the intricacies of international travel? Are they hustling Millennials searching for a little bit of adventure? 

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Top Social Posts

We adore our social community of 11,592 followers between Facebook and LinkedIn. Selecting only five top social posts of 2019 was no small task! Check out our picks below! 

Top Webinars

From small meetings to event technology, M&IW’s Industry Insights Webinars covered a variety of event and meeting management topics throughout 2019. Check out our top five picks for the Top Five Industry Insights Webinars Below! 

Ask the Expert: Event Tech in a Phy-Digital Age  

Welcome to the phy-digital age, where physical and digital experiences seamlessly weave through every moment of our daily lives.

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See the Impossible: Transformative Event Design  

How to uncover the possibilities with event design and transform spaces into the unimaginable in this first installment of our ‘See the Impossible’ webinar series.

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Powerful Trends that will Impact your 2019 Strategy 

Uncover a collection of the most impactful Event Industry trends and highlight what it means for our clients’ meetings and events.

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Partnering Together for Emergency Preparedness Planning

Join in a dynamic and in-depth conversation on emergency preparedness with Marriott International and WorldAware. 

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Small Meetings Approach & Solutions 

Learn how companies approach small meetings. Hear how one of our clients implemented a small meetings solution for their organization.

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Top Events

Pharma Forum 2019 

In May of 2019, six of our medical meeting masters headed to New York City to attend the 15th Annual Pharma Forum 2019 with 700 other industry professionals. 

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Cvent Connect 2019 

Several of our Intent Strategy Group (ISG) team members had a terrific week at Cvent Connect 2019 which happened to be the largest Cvent hosted to date with attendance exceeding 4,500!  

IMEX Frankfurt 2019 

Going global! The fantastic  Carlos Sandoval, Sr. Program Manager, had a busy week making new connections and representing international events at IMEX Frankfurt!   

PCMA 2019 

Our Conference Management Director Mae Ibe, CMP, visited Pittsburg, PA in January of 2019 for the PCMA Convening Leaders Conference where she attended dozens of educational sessions and networked with industry friends and clients.    

SITE Global 2019 

M&IW Director of Incentive Services, Tracy Norum, CMP, CIS, had the pleasure of attending the 2019 SITE Global Conference in Bangkok, Thailand where more than 375 industry professionals from around the world met to discuss current and forecasted trends in incentive travel. 

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Thank you to all the contributors and our audience for tuning in during 2019. We are thrilled to bring you more content in 2020! For a complete list of our resources check out our website at