Written by Marie Johnson, CMP | Director, Marketing & Strategic Development
Some of the world’s largest and most profitable corporations have integrated measures to promote good citizenship, corporate giving, and community involvement programs into their mission statements and business models. And, it is paying off. There is no denying that giving to your favorite charity feels good. But did you know, charitable initiatives can have a far greater and more lasting impact on your company than you may think. More than two-thirds (67%) of respondents in Nielsen’s third annual global online survey said they prefer to work for a socially responsible company. And on top of that statistic, more than half (55%) of global respondents in the same study say they are willing to pay extra for products or services from companies that are committed to positive social and environmental impact.
In 2014, Meetings & Incentives Worldwide was recognized as one of the fastest growing companies in America and made the Inc. 5000 List. At the Inc. 500 | 5000 Conference, Jean Johnson, President and CEO was inspired by Adam Grant, bestselling author of Give and Take. She set an ambitious goal to create a best-in-class program that would benefit all of our employees working across the globe and started Project Global Giveback. The program provides paid time off for employees to support their charities of choice along with matching donations.
In addition to participation on an individual basis, the company also supports collective efforts throughout the year. Does your company participate in Corporate Social Responsibility (CSR) activities at your corporate events? Our experience with our clients is that attendees want to have an impact beyond the meeting or incentive program. According to Susan Cooney, founder and CEO of Givelocity, “combining efforts in charitable activities brings people together to share their voice and work jointly for a greater impact in driving change.” They want to give back to causes and communities. This year, at our annual company event, Meetings & Incentives Worldwide is supporting Make-A-Wish of Southeastern Wisconsin. We are featuring activities to engage our employees leading up to the event, a collaborative team building exercise during our meeting, and an easy way to invite family and friends to donate.
Check out our Make-A-Wish fundraising page and how we are performing on our goal to make a wish come true for a very special little girl! Interested in supporting the cause? Simply click on the link and donate today!