When it comes to successful event management, every planner knows that the safety of the participants and event management team is the highest priority. The industry has made significant strides in emergency preparedness in the last 15 years. Risk management and proper preparation in understanding the risks and having a complete communication and response plan is paramount.
At M&IW, we take this topic very seriously for the safety of our employees, clients and attendees. Our risk management procedures, process and resources are second-to-none and based off the best practices in events industry as well as group travel security services. What’s more, we are excited to welcome the top experts in this field to help us Go the Distance during M&IW’s Campus Week and Client Summit. As a highlight to the content that will be presented during the event, Clay Hendon, VP of Global Security for Groundwork, graciously shared some insight into his topic that he is extremely passionate about.
[M&IW] Your topic, AWARE Security Training, is very relevant to today’s meeting planner and professional. What is the goal of your training and message?
[Clay] The goal of our training is to leave the individual attendees with improved situational awareness and an elevated appreciation for the threats faced when traveling. We will give an overview of those threats, define and describe situational awareness mindset, then walk through tips and tricks for improving awareness and preparing for travel. We try to keep the training relevant and real – it’s not about fancy words and catch phrases, it’s about delivering important safety and security information to our students, and following through with the “so what” part that many classes over look: what do you do with these skills before, during, and after an incident? These individual skills not only make our attendees safer travelers, but more alert meeting professionals and event participants.
[M&IW] What does a greater understanding of global threats provide for event professionals?
[Clay] A heightened sense of individual situational awareness. Meeting professionals will have a deeper understanding of global threats, and their ability to anticipate threats ahead of time – and plan for them – will be increased. They should leave safer, more secure, and more efficient travelers and meeting professionals.
[M&IW] Why is it imperative for every meeting professional to be trained in the area of global security?
[Clay] Meeting planners have an incredible level of control over the events they coordinate. Clients rely on the advice and experience of meeting professionals in the areas of air travel, ground logistics, catering… and security. Except most clients don’t know to ask or, even worse: assume you – the meeting planner – are already addressing it. The awareness this training instills will leave meeting planners better equipped to ask the right questions, recommend the right vendors and support personnel, and ultimately provide the safest and most successful events for their clients.
[M&IW] How can meeting professionals Go the Distance with global security?
[Clay] In order to Go the Distance, you have to overcome many obstacles. In the traditional meeting planner space, this has meant vendor or venue issues, client changes, and service failures at the airport or hotel. Today’s world is changing constantly. For companies to truly Go the Distance and be successful in the coming years, they will have to be conscious of the prevailing security environment, and have plans in place to protect their attendees and staff. Groundwork AWARE training prepares your team to Go the Distance by making the path safe and secure.
[M&IW] Tell us something unique about you or your experience?
[Clay] I am a West Point graduate and US Army infantry officer with a degree in Irregular Warfare and over 24 months of combat experience. I have taught defensive pistol tactics and combat mindset to police departments, military units, and civilians. I am also a second-year MBA candidate at the University of Texas and a former management consultant to Fortune 500 companies. My experiences inside and outside the security industry allow me to see security problems from multiple perspectives. Groundwork is able to find solutions that are not only safe, but feasible and enjoyable for the principal.
M&IW is proud to partner with Groundwork for the upcoming M&IW Campus Week and Client Summit. Groundwork provides a range of services to clients, from security-trained drivers, to travel security training, to high-tech threat awareness solutions. They serve as a trusted resource when our clients encounter a travel security issue.