Written by Staci Simmons | Manager, Marketing Communications and Creative Services
Over the last ten years, corporate responsibility has transformed from a single act of charity, such as sponsorships, volunteerism and community involvement to complete, brand-centric philanthropy. If done well, modern corporate social responsibility practices engrain themselves into the culture of an organization impacting employees, customers, suppliers, and even communities.
Social impact has expanded into every part of the business, by function, unit, and even geography. CSR programs can no longer afford to simply be charitable — social impact needs to be ‘built into’ a company’s strategy showcased across many aspects of operations.
Transform Your Business
- Consider B-Corp Strategies – B Corporations build their companies around social impact
- Encourage Influencers – Offer individual incentives for executives and employees who take social responsibility personally and mentor others
- Create a Portfolio – Outline a portfolio of outreach programs at each level of your organization
- Think Locally – Choose local or brand-centric activities and interest that align with corporate goals and interests
- Promote Thoughtfully – Use consideration when sharing your CSR endeavors without diluting your message
Engage Your Workforce
The more aligned your CSR activities are with the company’s culture and values, the more they will resonate with the employees. Attendees who are personally invested will leave your meeting, conference, tradeshow or event with a sense of purpose and satisfaction. For maximum impact, we recommend starting your CSR activity in advance with some friendly competition — it is a great way to raise both awareness and funds early. Be sure to recognize top achievers and high performing teams during your event and continue to support the cause in other ways throughout the year.
Select a CSR Activity
Our clients often ask us what are the most popular CSR programs? It is a hard question to answer as the options are endless and each program is unique and customized for your group based on your objectives, attendees, location, and budget. However, below are some programs that have been a hit with our clients over the years:
- Arrange a Scavenger Hunt
- Build a Beehive
- Host a Game Show
- Run a Race for a Cure
- Create a Charity Match
- Build a Playground for Kids
- Host Fitness Challenges
- Clean the Local Ecosystem
- Adopt a Local or International School
- Host a Clean Water Challenge
- Provide Packages for Rescue Animals
- Build a Home with Habitat for Humanity
- Pack STEM Education Kits
- Build a Wheelchair
- Pack Food/Medicine bags for Project Open Hand
- Paint Shoes with Soles for Souls
- Register for Pledge It Forward
- Build Bikes or Red Wagons for Children
Create a Culture of Giving
As part of our corporate Global Giveback, every year we select a different charity to support and theme our CSR activity. This year we are supporting the fight against hunger. At our annual company event, our employees packed more 26,000 meals for Rise Against Hunger. Each month, we designate specific food items which makes it easy for individuals to participate and we track our collective impact. Additionally, our M&IW family is supporting a local pantry through monetary donations, food and hygiene items, and volunteering our time.
Corporations with sound CSR practices have access to many benefits — intrinsic and extrinsic. This incentive drives the implementation of corporate programs at meetings and conferences and events. More so, event marketers see that initiatives are good for business and good for the connectivity of their shareholders.
For more information about best practices in selecting, designing and executing a CSR program for your next event, contact us at firstname.lastname@example.org.
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