Written by Marie Johnson, CMP | Director, Marketing & Strategy
We believe live meetings and events transform organizations. We know what happens when companies transform, when they look beyond what they already know. Our purpose is reinforced through our three “C’s” – Customer Obsession, Collaboration and Culture. We also believe our employees should experience a positive personal transformation during their career.
“Based on the growth of M&IW in the past five years, we recognized a need to provide broad based learning on a multitude of topics to increase employee satisfaction and ensure retention. So, we added a fourth core driver – Cross-Platform Cyber Learning. This means challenging and connecting our global virtual workforce to learn and develop through the benefits of consistent educational content and delivery to ensure engagement, career growth, retention and to reward achievements,” said Jean Johnson, CMP, Co-CEO and Chief People Officer.
“What exactly is cyber learning?”
It’s a good question with a broad answer. Cyber learning draws on a wide array of technologies, applications, and learning theories to create experiences that improve, foster, and assess learning. To support our new initiative, we have implemented a learning management system – microlearning.
“How is microlearning different than cyber learning?”
Microlearning is a technique of delivering learning content in short, bite-sized bursts (from three to five minutes), several times per week, or even daily. Neuroscientists have determined that we can only absorb four to five pieces of information into short-term memory at any given time, so by breaking it into short chunks, it’s easier to understand and assimilate.
“Why is it beneficial to organizations?”
After an extensive vetting and selection process, we determined Grovo was the best solution for M&IW. The Grovo platform was launched on February 6 and since then our employees have viewed more than 3,000 microlearning videos! “We are already getting a great return on our investment and could not be more excited with the knowledge and consistency in learning it has provided,” said Connie Nau, CMP, CRP, Sr. Director of Talent Engagement.
You might be asking, if M&IW is in the business of live meetings and events, why cross-platform cyber learning? It is a tool as virtual and flexible as we are, it can enhance our new hire on boarding process, provide ongoing “upskill” opportunities, leadership training, career development and personal growth. Our team members don’t work a traditional 9 to 5 weekday schedule and they travel across the globe with our client programs. Grovo is self-paced, on-demand, and ensures compliance. It is not a replacement for face-to-face meetings nor does it diminish the power of human connections. In fact, it makes those interactions and live experiences that much more meaningful.
“When does personal transformation happen?”
Personal transformation is an ongoing process. It requires a systematic approach. A caterpillar does not become a butterfly by accident. Such a major transformation happens over time and involves a series of essential steps. Regardless of what we want to change, a true personal transformation always begins on the inside.