See the Impossible – Educational Measures

Sponsor Feature – Educational Measures

So, you want to partner with a company who can drive innovation and improve meeting effectiveness with leading interactive event technology. After all, the main goal is to increase audience engagement, right? What if M&IW could introduce you to a leader in the industry who can not only boost audience response rates and capture more data, but also one that can take a deep dive into attendee engagement? A company with built-in analytics that provides actionable insights, measures ROI and improves meeting effectiveness.

Meet Educational Measures, a company that offers the all-in-one interactive meeting technology solution company from start to finish. We caught up with Mike Caserta and the Educational Measures team to see what they had to say about Seeing the Impossible and how it applies to this amazing technology company.

How does Educational Measures See the Impossible and raise the bar for your clients?

At Educational Measures, we help our clients see the value of engaged meeting participants. Through data-driven insights, we create opportunities for them to achieve real value from their meetings that may have once seemed impossible. Our Array interactive meeting technology enables our clients to connect with and engage face-to-face and remote audiences anywhere in the world, with one application. Through data collection and intelligent meeting analytics, we take it further and help our clients truly understand their audience, uncovering trends from their audience engagement data that will help them improve their meeting performance.

What are some of the trends you are seeing related to your business? Or, do you have any new products or services that are creating waves?

Array Hub(TM), our new intelligent meeting analytics platform, delivers powerful insights to improve meeting performance. Clients can securely view and access and analyze all of their meetings data in the cloud. They can assess overall meeting impact, evaluate engagement with content on a slide-by-slide basis, evaluate participant experience, and even uncover performance trends across their meetings. Meeting insights can be quickly downloaded and shared with stakeholders in a beautiful executive report. Array Hub (TM) provides deep value to meeting planners and stakeholders by helping them visualize their meetings data in a useful, actionable way.

What does Seeing the Impossible mean to you personally? In your role, how are you continuing to bring new, fresh and innovative ideas to forward?

In my role, we are constantly educating meeting planning experts about our Array iPad Engagement Technology platform for live meetings. A very gratifying experience when meeting stakeholders see the value the Array iPad Engagement solution can bring to their meetings. Then when the meeting stakeholder uses the Engagement Technology for the first time, they tell us how significant the iPad Engagement solution made to their meeting, and they will never do another meeting without it.

Educational Measures is one company you won’t want to miss at the M&IW Summit Supplier Showcase. Stop on by to find out how Educational Measures can orchestrate all your technology needs!

Posted in: Conferences & Tradeshows, Event Marketing & Communications

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See the Impossible: InHouse Physicians

Diamond Sponsor Feature – InHouse Physicians

With the threats to travelers growing, duty of care is front and center as a job responsibility of planners. At this year’s M&IW Annual Summit you will meet a leader in the industry who not only consistently delivers a powerful risk management solution to their clients, but a company that has transformed to a much broader mission. InHouse Physicians leverages the latest in neuroscience offerings and creates a roadmap that adds significant values to programs. InHouse Physicians (IHP) introduces neuroscience elements, such as mindfulness, nutrition for the brain, and visualization into meetings.

Dr. Spero, the CEO of IHP  had the following to say about Seeing the Impossible. InHouse Physicians has gone beyond what is possible by exploring new opportunities with neuroscience interventions, the flow state of the brain and what he has termed as “BioStacking. To learn more about the ‘how’, ‘what’, and ‘why’ of IHP, please continue reading the interview below.

This year’s M&IW Summit Theme is See the Impossible. Our message is about going beyond what is possible to uncover solutions to challenges and explore new opportunities. How does InHouse Physicians See the Impossible and raise the bar for your clients? 

Over the span of three decades, InHouse Physicians has grown consistently by delivering a powerful risk management solution to our clients that satisfies their organization’s duty of care. There has never been a program location or healthcare need that IHP has not been able to fulfill – whether it is the delivery of emergency care on a safari in South Africa, providing a medical safety net for World Cup in 12 South American cities, or responding to an infectious disease outbreak affecting 600 attendees at an annual sales program, InHouse Physicians delivers the “impossible.”

As part of the InHouse Physicians’ journey, we have transformed into a much broader mission – Igniting Human Potential. It is inspired by the belief that every human being is truly unlimited and that stress, bad habits, and limiting beliefs create an environment which affects our performance in life. This belief has been supported by what we have experienced at meetings – attendee stress and burnout leading to poor engagement, illness, and performance.  There exists a huge opportunity to leverage the latest research in neuroscience offering a roadmap for meeting professionals to adding significantly more value at their programs. By introducing neuroscience elements, such as mindfulness, nutrition for the brain, and visualization, planners can assist program sponsors in meeting and exceeding their program goals and driving improvements in the bottom line.

What are some of the trends you are seeing related to your business? Or, do you have any new products or services that are creating waves? 

There are two primary trends affecting our business, namely, Duty of Care and Human Performance. With the threats to travelers growing, Duty of Care is front and center as a job responsibility of event planners. With the threats to travelers growing, Duty of Care is front and center as a job responsibility of event planners. The need to access and mitigate risk at meetings has never been greater. Of course, our services coincide, as we are a powerful medical risk management tool for high profile programs. A large percentage of sales meeting attendees are responsible for generating most of the revenue and profits for corporations. The performance of these same sales and marketing associates is critical to the success of the organization. As such, the science of human performance is starting to be taken very seriously at corporations. The corporate wellness movement and, more recently, the popularity of corporate mindfulness program are a couple of examples of this trend being put into action. Meeting professionals are ideally positioned to partner with an organization’s sales and human resource departments to develop strategic initiatives to drive human performance at key sales programs. It is time for the role of the professional meeting planner to expand to a more strategic one. Offering meaningful solutions to benefit the organization’s bottom line is a good place to start!

InHouse Physicians’ R-Lounge offers planners a turnkey human performance solution, based in neuroscience, and designed to offer attendees a restorative experience improving well-being, engagement, and performance at programs.

What does Seeing the Impossible mean to you personally? In your role, how are you continuing to bring new, fresh and innovative ideas to forward?

I have struggled in my life with health issues that required me to look outside the normal avenues for answers. These health struggles lead me to a deeper journey into human existence and how our own self-imposed limitations are the primary force holding us back from reaching our true potential. Through my learnings and insights, I have spent more than a decade building a formula for optimizing human performance based on neurobiology. This formula consists of stacking proven, individual neuroscience interventions on top of one other to move the brain closer to a Flow State – a process I have termed as “BioStacking.”

BioStacking leverages the latest knowledge in neuroscience research to improve focus, memory, learning, complex decision-making, creativity, and emotional regulation resulting in dramatic improvements in your personal and professional performance. The key neuroscience interventions included in BioStacking are:

  • Focused Attention – meditation to activate the parasympathetic nervous system, relax, and balance.
  • Mindfulness – open monitoring to be in the present, live in the now.
  • Future Visions – visualization to identify your core dreams, associated purpose, and remove limitations.
  • Metacognition – learning to better think, memorize, and analyze.
  • Recovery – downtime is productive time and recovery from stress.

When in Flow you not only have a greater capacity for learning, you also have greater interconnectivity and collaboration with others and overall reduced stress – all things that are important to your professional performance and personal life. As corporations continue to invest in the well-being and development of their employees, the neuroscience interventions of BioStacking become the key to satisfying an ever-evolving workforce. This new workforce expects their employers to provide a culture focused on a growth mindset, a holistic set of wellness offerings, and tools to achieve greater performance in the workplace.

The R-Lounge takes several of the elements of BioStacking and seamlessly incorporates them into meetings and events.

To learn more about Igniting Human Potential and how InHouse Physicians delivers powerful risk management solutions time and time again, we invite you to connect with the InHouse Physician Team at the M&IW Summit Supplier Showcase.

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Employee Spotlight: World Traveler

Written by Christina Wicklund | Event Marketing Lead

At M&IW, every day is an adventure and our culture at M&IW encourages us to take risks and embrace challenges. From each experience we grow, we learn, we teach. Carlos Sandoval, CMP is a Sr. Program Manager on our Global Operations Team who does just that!  With a “come and get me attitude,” you might say he thrives on challenges.

Carlos enjoys his position at M&IW because he loves the sense of accomplishing a program. “There is nothing better than the look of awe on the faces of my clients and their attendees, he says. It makes everything worthwhile.”

Last year, Carlos won the award for the most miles travelled in a year. So, it was not easy, but I recently caught up with Carlos to learn more about him and his role with M&IW.

Q. What do you value most about M&IW and why?

Meetings & Incentives Worldwide values family. Jean, Tina and the Executive Leaders have an open-door policy and are always receptive to suggestions, recommendations, and feedback. But most of all, I am not just a “number” or one of many employees, I feel like part of a family that cares about one another.

Q. What’s the most interesting destination you’ve had a program at and why?

Istanbul, Turkey. The hustle and bustle of the city is so vibrant.  Knowing that you are at the edge of the European continent, the culture, the sound of the mosques during praying time, the food, the Bosporus. It’s just an amazing city with great history, architecture, and grand hotels with services.

Q. Working at, on or while supporting an event what is a weird experience you’ve had?

I have had so many! My top two picks are getting stuck in a shower in Dubai during a site inspection and the other is waking up at 3:00 am with chocolate melted all over my back, I had forgotten housekeeping left chocolates on the pillows in the evening. After working an 18-hour day, removing pieces of chocolates from my pillows was the last thing on my mind, hence the chocolate covered back.

Q. Tell me about a huge win you’ve recently had.

Every day is a win…from having financials done, finishing a program successfully, getting 600 USB drives through customs in Peru without having them seized, ensuring that my kids eat their vegetables, finish their homework and stay away from fortnight. Huge client wins are getting a stolen passport back from the person (restaurant waitress) who stole it in Chile, to getting a client on top of a mule while we were at the bottom of a volcano in Ecuador. To me, these are all huge wins!

Q. What is a quirky fact about you that not many people know about you? 

I love to draw animals. When I’m stressed out, I bite my fingers on my right hand only, my left hand is off-limits. Odd, I know, but you did ask about a quirky fact.

Q. What would you like to tell yourself at age 13?

Start backpacking throughout the world sooner rather than later, there is so much to see and do.

I would like to thank Carlos for not only taking the time to share his passion and a little bit about himself but for all he does each and every day as an M&IW Hospitality Hero. Information about M&IW careers can be found on our website careers page.

 

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See the Impossible: Maui Jim

Diamond Sponsor Feature – Maui Jim

The onsite experiential gifting concept can be challenging. Finding a reliable vendor who has the cadence that allows you to do your job and not worry about their details is a huge undertaking unless you partner with a seasoned vendor like Maui Jim. Almost two decades ago Maui Jim Saw the Impossible when he pioneered the onsite experiential gifting concept, in that time Maui Jim has perfected their processes while continuing to evolve with new styles and service offerings.

Maui Jim will shine some light on the importance of incorporating a gifting or motivational experience into all types of events. Read their sponsor feature below to learn more about the benefit of gifting experiences and how Maui Jim Sees the Impossible.

This year’s M&IW Summit Theme is See the Impossible. Our message is about going beyond what is possible to uncover solutions to challenges and explore new opportunities. How does Maui Jim USA See the Impossible and raise the bar for your clients?

Our main objective is to provide The World’s Most Memorable Gift Experience™. Fitting events are important because it provides that guest with the personalized instant gratification aspect of gifting that is presented to them by a full-time Maui Jim employee. There was a study done by the Wharton School that states, “When recipients receive an experience, regardless of whether they share in that experience with the gift giver, they feel more connected to the gift giver as a result of it compared to receiving a material gift.”

A fitting experience is just that, an experience. A true brand experience is something that shows that a company is investing in that guest, just as much as that guest invests in your company or organization. When you work with Maui Jim, you add that value and standard because our staff is trained to learn about the guest and their wants and needs to determine the most appropriate gift. You are leaving the guest with the memories of a tailored experience.

What are some of the trends you are seeing related to your business? Or, do you have any new products or services that are creating waves?

People love choice, personalization, and quality. Guests want to pick their gift and tailor it to their needs, and they want to get the newest and best thing out there. Maui Jim sunglasses are a gift that covers a variety of needs whether it’s fashion, function, or protection. Consider what your guest will use in their day-to-day life, year after year, that will solidify the positive memory of your event. When you work with Maui Jim, you get a quick turnaround, newest styles (39 new styles released in 2018 and 23 already in 2019), and the best pricing. These are all factors that determine whether you will have a successful experience from start to finish.

In addition to choice, personalization, and quality, the obvious buzz words in the industry are technology, wellness, experiential marketing, and entertainment. We are a lens technology company, that developed the experiential gifting industry almost 20 years ago. With our lens technology, we developed a clear lens Blue Light Protection line that is now available for corporate gifting events.

Our Maui Blue Light Protect glasses help protect the eye health of those who spend much of their time in front of a digital screen, which is more and more every day. It’s reported that 60% of Americans experience blue light-induced headaches, migraine attacks, and overall eye strain. You can now tailor your event experience to include this option, allowing your guests to choose a gift that meets their needs and enhance their health. Protecting your eyes inside and out is one of the most important things you can do for your body.

Regarding experiential marketing and entertainment, that’s a natural fit! Your guests should have fun and remember their gift from an emotional standpoint in conjunction with the physical gift. People remember how they felt when they received their gift. Even after the technology is out-of-date or item out-of-style, they still remember how much fun they had at that event.

What does Seeing the Impossible mean to you personally? In your role, how are you continuing to bring new, fresh and innovative ideas to forward?

I love always having to be changing, agile and aware of trends. That is why Maui Jim Corporate Gifts has been so successful. Great service is hard to come across nowadays and the main reason that our customer loyalty is around 93%. A gifting experience should be memorable because the recipient had fun interacting with our staff and the camaraderie they built with coworkers or other recipients while trying on their Maui Jim sunglasses. It is great to be a part of that experience onsite. To be able to answer any question the recipient has about a particular style or the brand is just icing on the cake. 

As events get more and more experiential, M&IW stays on top of the best immersive experiences. Interested in incorporating the Maui Jim experience into your next event, be sure to visit with the Maui Jim experts at the M&IW Summit Supplier Showcase.

Posted in: Event Marketing & Communications, Upcoming Events

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See the Impossible: Marriott Luxury Brands

Diamond Sponsor Feature – Marriott Luxury Brands

As we know, when it comes to meeting and incentive destinations clients are looking for new, innovative, outside of the box ideas and locations. Clients want a destination that will meet and exceed their needs, they want that “WOW” factor. We caught up with Amy Rippelmeyer from Marriott Luxury Brands to find out what Seeing the Impossible means to them.

This year’s M&IW Summit Theme is See the Impossible. Our message is about going beyond what is possible to uncover solutions to challenges and explore new opportunities. How does Marriott Luxury Brands See the Impossible and raise the bar for your clients?

Seeing the Impossible is thinking outside the box to help find solutions for our clients. As our businesses are booking more and more short term, it can be as simple as “putting a square peg in a round hole”, making the contracting process simpler, providing the new “it” destination, and/or finding that ONE property that will meet all the needs of the customer as well as save money.

What are some of the trends you are seeing related to your business?

Leads continue to come in in a shorter booking timeframe including incentives. It’s trying to find that perfect fit when availability/pricing can be difficult.

What does Seeing the Impossible mean to you personally?

It is what I have been trained as “radar on and antenna up.” It’s not always what is put in front of you that is important, it’s looking for ways to go above and beyond for my clients.

In your role, how are you continuing to bring new, fresh and innovative ideas to forward?

I love to brainstorm with my clients, team, and hoteliers. I love to hear what the competition is doing and think of ways where we can do it better. For a larger group of luxury brands, what will set us apart. And, I strongly believe it is our relationships and our service and will always look at ways to improve or make it better.

To learn more about innovative, engaging event technology solutions we invite you to talk with the knowledgeable Marriott Luxury Brands Team at the M&IW Summit Supplier Showcase.

Posted in: Event Marketing & Communications, Upcoming Events

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See the Impossible: Renaissance Hotels

Diamond Sponsor Feature – Renaissance Schaumburg Convention Center Hotel

Time and time again, we hear the question: What is the purpose of your meeting? But how often does the person asking you that question really listen to your response? Are you tired of working with a partner who shakes their head yes, but in the end delivers another cookie-cutter meeting? If so, you need a partner who believes the best way to get the most out of work is to squeeze the most out of life! And, that company is Renaissance Hotels. I chatted with some folks at the Renaissance Schaumburg Convention Center Hotel, this year’s venue for the M&IW Annual Summit, to discuss what it means to them to See the Impossible.

Our message is about going beyond what is possible to uncover solutions to challenges and explore new opportunities. How does Renaissance Schaumburg See the Impossible and raise the bar for your clients?

Each letter in our R.E.N. Meetings ethos is a promise we make to you. From Rlife live events to Experiential sensory meetings to Neighborhood narratives—we don’t just host conventions, we defy them. Asking the question “what is your meeting purpose” and bringing that vision to life through the talent and teamwork of our ambassadors. Each department in our hotel is comprised of a team of professionals in their given field. Their objective is to achieve your meeting goal while providing service that goes above-and-beyond expectations.

What are some of the trends you are seeing related to your business? Or, do you have any new products or services that are creating waves?

We believe the way to get the most out of work, is to squeeze the most out of life. After all, the best ‘nine to fives’ are a reflection of how you live from ‘five to nine’. That’s what you’ll experience when you explore the many shapes and sizes of our refreshed social spaces. Step out of your meeting room, and step into our engaging and interactive lobby. Take a selfie on the Swinging Chairs, schedule a tête-à-tête under the Steel Lilies that mitigate light and sound, catch up with your boss over a puzzle at the Discovery Table, and toast to a productive day with a locally crafted cocktail by Warmth. Every business trip is an opportunity to discover something new. Our property is committed to delivering a unique experience that offers our guests a stay that inspires and resonates and provides the chance to bring home a great story to share.

What does Seeing the Impossible mean to you personally? In your role, how are you continuing to bring new, fresh and innovative ideas to forward?

Seeing and developing new and unique experiences and technologies outside of the hospitality industry to enhance a hotels ability to deliver on the Renaissance guest desire for spontaneous discovery.

To learn more about squeezing the most out of life and go beyond the cookie-cutter meetings, we invite you to chat with the folks from the Renaissance Team at the M&IW Summit Supplier Showcase.

Posted in: Event Marketing & Communications, Upcoming Events

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See the Impossible: Teneo

Diamond Sponsor Feature – Teneo

Have you ever had the opportunity to partner with a company who is all about breaking the boundaries of what is possible and raising the bar for what is typically expected of a Global Sales Office? Have you worked with a partner who is nimble and flexible, a company that is constantly innovating to deliver results to you? If not, you are going to want to partner with the Teneo Hospitality Group.

We sat down with Traci Baxter, the Director of Sales at Teneo to discuss this year’s M&IW Summit Theme and what it means to Teneo. “Seeing the Impossible means not taking no for an answer, helping hotels and clients come to creative solutions through imagination, and a customer first focus.”

How does Teneo Hospitality Group See the Impossible and raise the bar for your clients?

Teneo Hospitality Group, as a relatively young company of five years, is all about breaking the boundaries of what is possible and raising the bar for what is typically expected of a Global Sales Office. We have shifted the focus from being a vendor to becoming a partner to embrace our client’s creative spirit and vision. As a smaller company, we can be nimble and flexible to customize solutions to ever-changing needs. Teneo relishes going beyond the sourcing and contracting. We are here to support and advocate for our clients and constantly innovate to deliver results.

What are some of the trends you are seeing related to your business? Or, do you have any new products or services that are creating waves?

This is an exciting time to partner with independent and smaller branded hotels for groups. As our event participants are changing generationally and expectations turn towards authentic, experiential and personalized immersive experiences, the amazing hotels in the Teneo portfolio are perfectly suited to fulfill these needs.

With much consolidation in the hotel world, and in some locations, it means less choice for a group outside of branded hotels. Iconic independent hotels and smaller experiential brands value their relationships with companies like Meetings & Incentives Worldwide so we can adjust to required contractual requirements, maintain flexibility, and have the ability to go ‘straight to the top’ when negotiating.

One of the trends that keep growing is sustainability and a focus on the environment. As an example, 1 Hotels, whose vision is that “the future of the world and the future of hospitality are one and the same. 1 Hotels believe that sustainability is the foundation on which they base all our design, construction, and operational decisions.”

Corporate social responsibility and giving back have been conversations we have all been having for many years. But, now and into the future, our partners, like M&IW, live and breathe this and have melded this focus into the DNA of their companies. In 2019, Teneo is supporting the Kids in Need Foundation and Society B for all of our networking events, continuing our give back efforts that began our very first year in 2014. Check out the video here for more information on both organizations! Clients who attend our hotel showcase events love that they while they are networking and learning, they are also contributing to a good cause!

What does Seeing the Impossible mean to you personally? In your role, how are how are you continuing to bring new, fresh and innovative ideas to forward.

I have the best job in the world! There are no processes or hoops for our customers to jump through to work with Teneo – no key accounts. As a GSO, I am the first and only go-to for any group from anywhere, for 10 rooms to 10,000 people, for any of our hotels or DMCs. For me personally, that means constantly educating myself on not only my portfolio of hotels and DMCs, but trends, destinations, renovations, technology, regulations, and anything that can impact a group’s experience. Because we can’t predict the next disruption, relationships can ensure you have a strong advocate to support your needs in the future. I strive to create an environment of trust through transparency, flexibility, and value by aligning what we can do with our clients’ business needs and their best interests.

To learn more about the mighty Teneo team we invite you to talk with them at this year’s M&IW Summit Supplier Showcase.

Posted in: Company News, Event Marketing & Communications, Sourcing, Negotiating & Contracting

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Benefits of a Small Meetings Program

Meeting Supplies Small Meetings

Written by Shauna McNaughton, HMCC | Sr. Director, Strategic Account Management

Small meetings are getting a lot more attention lately and for good reason. Many planners have known for some time that small meetings account for a lot of an organization’s overall meeting spend. But, it wasn’t until recently that they are starting to truly understand their impact.

A groundbreaking study by GBTA and MPI last year marked the first-ever joint survey from the two largest hospitality and travel professional organizations. The survey shines a bright light on sizable opportunities for progress in the management of small “simple” meetings.

The study gathered information regarding the percentage of simple meetings, location, small meeting booking process, and the use of KPI’s to measure their success. Another key component targeted the difference in approach for simple meetings versus traditional larger programs.

The findings were clear. Not surprising, the research revealed these smaller, easily-replicable meetings made up 50% of an average company’s meetings spend; the research details existing inefficiencies, as well as, the successes companies record when they adopt streamlined processes and efficient meeting planning technologies.

Small Simple Meetings DataNote: Study conducted by GBTA & MPI on Small and Simple Meetings

Even more startling was the fact that even though simple meetings are common, many companies do not manage them in a rigorous way.

If you look at where these meetings are taking place, the largest piece of the pie stays at corporate premises with 45%. However, hotel conference space and offsite venues without conference space make up 57%. That’s a lot of opportunity at risk.

For years, small meetings were considered too numerous and cumbersome to manage. However, new technologies and service providers are helping planners rethink their small meeting strategy. Some solutions allow controls and provide data which is essential for strategic meetings management programs.

So, while there is a rise in companies who are now effectively managing small meetings, only 22% of respondents indicated they use an eRFP platform. And, 52% said weren’t planning to move forward in the next twelve months. However, the encouraging news is that for organizations that have not stood still, an overwhelming percentage of respondents (72%) said the eRFP platform is their preferred method for simple meetings. We are excited to announce the formation of a partnership with the leading technology provider in this space, Bizly. Stay tuned for more information on this development.

Perhaps one of the more surprising findings in the study was around KPIs and spend. While most respondents indicated they track spending in some fashion or form, the vast majority have not established KPIs for both simple as well as high spend programs.

M&IW has implemented many successful small meetings programs over the past few years. Just as with the larger meeting programs, policy, training, technology and KPI’s are key components to these programs. When implemented correctly, the benefits of small meetings programs include the following:

  • Balanced workloads when resources are matched to events that need their level of expertise
  • Efficiency of process to get the meeting owner from A to Z quicker
  • Transparency into spending habits – monitor compliance on spend
  • Drive volume into preferred hotel and venue program and leverage spend for greater savings with hotel brands
  • Duty of Care more transparent for all attendees
  • Control contracting liability with hotels and venues

At the 2019 M&IW Summit, we will continue to explore the benefits of small meetings management during a deep dive panel discussion with industry thought leaders who have successfully implemented, leveraged technology, and measured the impact of a small meetings program. Interested in learning more and joining us, email marketing@meetings-incentives.com.

 

Posted in: Event Technology & Mobility Solutions, Sourcing, Negotiating & Contracting

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See the Impossible: Visit Orlando

M&IW Summit Sponsor Visit Orlando

Diamond Sponsor Feature – Visit Orlando

Have you had the opportunity to partner with a vendor who has worked hand-in-hand with you to create an unforgettable meeting? Do you know you don’t need to travel far to offer attendees an extraordinary experience? Orlando, Florida is the perfect event destination thanks to the incredible diversity filled with unique experiences for attendees. Visit Orlando ensure the creation of an unforgettable event!

We caught up with Susan Zeiri, National Accounts Director, with Visit Orlando to find out what See the Impossible means to her and her organization. Please continue reading to see what she had to say about Seeing the Impossible:

This year’s M&IW Summit Theme is See the Impossible. Our message is about going beyond what is possible to uncover solutions to challenges and explore new opportunities. How does Visit Orlando See the Impossible and raise the bar for your clients?

From the initial site visit to the closing reception, our Visit Orlando team works hand-in-hand with groups to create unforgettable meeting experiences. Whether groups are searching for a nontraditional venue, new culinary experiences or world-class entertainment, planners can count on Visit Orlando as a strong partner and an extension of their team. Merging our destination expertise with the planner’s imagination, there are no limits to what groups can accomplish with their Orlando event.

What are some of the trends you are seeing related to your business? Or, do you have any new products or services that are creating waves?

Experiential meetings have become increasingly popular with clients in Orlando, as it allows planners to customize their event experience. Our destination is home to several unique venues that can serve as an incredible backdrop to create memorable events for attendees. Planners can have an event at the foot of a volcano at Universal’s Volcano Bay, enjoy a beachside reception with animal encounters at Discovery Cove or host an outdoor block party under a 400-foot lighted observation wheel at Icon Park. At Universal Orlando Resort, meetings can be kicked off with the help of a larger-than-life character from The Transformers movie franchise. At SeaWorld Orlando, groups can go behind the scenes and watch veterinarians nurse rescued sea cows back to health. The destination is constantly unveiling new event spaces, innovations and upgrades that will give planners great options and keep attendees excited about their next Orlando meeting.

What does Seeing the Impossible mean to you personally?

Working for such a dynamic city for 19 years I would say that I have firsthand experienced the impossible. When I first started with Visit Orlando there were just a handful of convention hotels and the OCCC only had 1.2 million square feet on the West side of the building. International Drive was considered “boring” with chain restaurant and tourist type of shopping.

In my 19 years, I have witnessed the impossible! The addition of the North/South Building of the OCCC adding an additional 1.2 million square feet; the construction of Rosen Shingle Creek, The JW/Ritz Grande Lakes, the Hilton/Waldorf Bonnet Creek, the Hilton Orlando and the expansion of the Peabody to the Hyatt Regency Orlando. These are the significant changes that have occurred over the past 19 years, but that doesn’t even include the Impossible of turning Orlando from a ho-hum food city to one of the Nation’s best cities for fine dining!

As a salesperson for this great city, I have witnessed the impossible when it comes to growth and development, and I have also had to ride the wave of “the Impossible” by meeting as many customers as possible within my market and introducing them to the Orlando as a top business destination as opposed to just a place for families to connect. I also had to work diligently and effortlessly to educate our customers on the value of a CVB. This has come a long way since I started with Visit Orlando and I am so thrilled to have been a part and perhaps made my mark and contribution to the CVB world which at times seemed impossible. I have learned to never use the word “Impossible”, but rather, “Anything is possible”. That is my personal motto.

We invite you to talk with the Visit Orlando expert team at the M&IW Summit Supplier Showcase coming up in August of 2019.

Posted in: Company News, Program Management & Event Design, Sourcing, Negotiating & Contracting, Upcoming Events

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See the Impossible: Hyatt Hotels

M&IW Summit Sponsor Hyatt Hotels

Diamond Sponsor Feature – Hyatt Hotels

Teaming up with the right strategic partners who understand you and your client’s goals can make all the difference. Partners that just get it; think the way you think; and mirror your organizational values and culture. These types of relationships are invaluable. They not only make work fun; they drive better results. Hyatt Hotels is one of those partners. So, it wasn’t surprising when we caught up with Katie Cassidy, the Global Director for the Americas Hyatt Sales Force to find out what See the Impossible means to her and her organization, we couldn’t get enough of what she had to say. Read below to learn how Hyatt Hotels Sees the Impossible:

This year’s M&IW Summit Theme is See the Impossible. Our message is about going beyond what is possible to uncover solutions to challenges and explore new opportunities. How does Hyatt Hotels See the Impossible and raise the bar for your clients?

As we continue to grow, we don’t lose sight of what’s most important, people. Hyatt is a company that was family built. Every day we care for our guests. Care is at the heart of our business, and it’s this distinct guest experience that makes Hyatt one of the world’s best hospitality brands.

At Hyatt, we see wellbeing as the ultimate realization of our purpose, and caring for the wellbeing of our colleagues, customers and guests are at the heart of our purpose-driven work. Together, focusing on wellbeing creates deeper personal connections and experiences, and can be an encompassing effort that benefits everyone. For this reason, we are not only focused on bringing wellbeing to life for our guests and customers both in- and outside of hotel stays, but for our colleagues as well.

Hyatt has committed to a multi-million-dollar investment to inform offerings, programs and services that positively impact the wellbeing of Hyatt colleagues around the globe. We are also collaborating with thoughts-leaders to gain insight and incorporate best practices into our colleague programming because when our colleagues are at their best, they can better care for all of you and your guests and customers.

What are some of the trends you are seeing related to your business? Or, do you have any new products or services that are creating waves?

We are recognized globally by meeting planners for our responsiveness and flexibility. We have the tools and resources to alleviate the pressures of your role and address your most pressing pain points. From our RFP submission process to the Hyatt Event Concierge App and Group Bill, to our exceptional event service teams, we are known by meeting planners for being easy to work with and our timely execution.

The World of Hyatt loyalty program gives you and your organization access to rewards like upgrades and credits to enhance the experiences of both you and your attendees. New this year, we have launched a loyalty collaboration with American Airlines in which World of Hyatt and AAdvantage elite members can link their loyalty accounts in order to earn miles, points, and status when flying with American or staying at Hyatt.

What does Seeing the Impossible mean to you personally? In your role, how are you continuing to bring new, fresh and innovative ideas to forward?

What “Seeing the Impossible” means to me is being committed to my clients by really listening to them, connecting, showing empathy, and by doing so we will make a difference together. I am focused on delivering customized offerings, seamless events that provide meaningful experiences, value for your organization, and support to achieve your goals.

My commitment to Hyatt’s purpose of care allows us to provide a consultative approach so that our team acts as an extension of yours. You can count on us a partner who proactively communicates, stays connected and flexes to execute flawlessly, no matter what comes your way.

We invite you to talk with Katie Cassidy at the M&IW Summit Supplier Showcase.

Posted in: Company News, Sourcing, Negotiating & Contracting, Upcoming Events

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