M&IW Industry Insights Blog

Transforming organizations through live meetings and events.

The Benefits of Marketing Videos

Written by Jill Pearson | Manager, Digital Marketing & Media

Video marketing techniques are flooding today’s social media outlets, websites and direct marketing campaigns. Almost any type of business or event would benefit from the production of a short video to introduce their products or services. It is no secret that video content increases conversion rates in sales. In fact, consumers are 64% to 85% more likely to purchase a product or service that has video representation according to a study by web analytics gurus at KissMetrics.

For our customers, video promotions provide a clearer understanding of the benefits of a service or event. We have discovered that when a video is used in our marketing communications, the click-through rate (CTR) is four times greater than all other links embedded in the email. Additionally, videos on social sites are liked and shared ten times more which leads to higher read rates and website traffic.

Because it is an ever-increasing and popular medium, we’ve also found it highly effective to use videos to present a destination, resort or other elements of an incentive promotion to our clients. It allows our clients to immerse themselves in the destination and incentive trip experience. The same is true when announcing the details of a trip to potential winners. It creates excitement and can catapult production to the next level. Another technique is to share a “happy face” video from the previous year showing actual winners and how much fun they had during the trip. It serves as a great reminder for the winners and creates a level of FOMO (Fear of Missing Out). Likewise, it is a great teaser for those trying to earn the upcoming trip for the first time.

An incentive campaign’s success is dependent on our ability to creatively entice participants to engage, perform, and win. Recently, our Creative Services and Digital Marketing team joined forces with an Account Lead within Global Enterprise Solutions to create a video for a sales incentive that we won over an industry competitor. For this company, incentives aren’t a new concept and there are several repeat winners. To combat the perception that this is a “been there, done that” trip, we proposed a unique, new destination trending within the incentive space. Puglia is a region in Italy’s boot that is mostly unexplored by corporate incentives. So, the messaging challenge of the video was to take an unknown destination and create the fascination of a once-in-a-lifetime experience.

Daniel Filar, Account Lead, reinforces the objective by stating, “the goal was to lure the sales team into the lavish Italian lifestyle found in Puglia – accommodations at a 5-diamond resort, fine-dining experiences, touring historic villages and experiencing unique activities. We decided to produce a customized video to capture the region’s most breath-taking vistas and offerings. Without the supporting imagery to bring the experience to life, we would have fallen short on our ability to tell the story and sell the destination.” The client shared with us that he believed this was going to be one of the best incentive trips yet and early indicators showed his sales team was driving hard toward their targets. To see if you agree, view the video above.

Another way organizations are incorporating video is to announce and promote a corporate social responsibility component that is tied into the incentive trip. “Last spring, one of my clients had a program in Cabo San Lucas. During the planning process, he learned the Light in my Life Orphanage in San Jose Los Cabos was severely damaged by Hurricane Odile in 2014 and saw an opportunity to help. To generate awareness for the CSR activity, a touching video was created and shared with the winners prior to the trip. It turned about to be a wonderful and beneficial experience for all,” said Katie Wiesner, Sr. Program Manager, CIS.

While techniques used for promotions are constantly evolving, consumer behavior still suggests that purchases are made and participation is enhanced when personal connection have been established. Videos bring that association to a consumer mind and allows for greater trust and excitement to the featured topic.

With the enhancement of easy-to-use video production technologies, captivating high resolutions photos, short destination clips and creative scripting – destination videos such as the Puglia one featured are less expensive to create than you might think and an excellent promotional tool for your next event.

 

 

 

Posted in: Company News, Event Marketing & Communications, Incentive Travel Programs

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4 Key Trends in Medical Meetings

Medical_Meetings_Cropped_BlogWritten by Naomi Tucker, CMP, HMCC | Senior Strategic Account Manager

Meeting management professionals have a unique role when it comes to the planning and execution of medical meetings. From ensuring the compliance of the healthcare professionals, to reporting and staying on top of trends, there are many complexities. The world of medical meetings can be hard to absorb, especially when the landscape is continually changing. This years’ Pharma Forum brought forth many differing perspectives and highlighted the trends that are occurring within the pharmaceutical and life sciences industry. Below are a few that I see as particularly important in the world of medical meetings.

Content is King

Yes, content is still king. However, we learned content can get complacent. That is why many pharmaceutical companies have a renewed focus on delivering the right content in the right manner to healthcare professionals. It is also important to note that the way content is being received is changing. Healthcare meetings are now becoming more engaging, encouraging the attendees to be more than spectators at their events. This can be achieved with specific meeting technology that is focused on enhancing attendee participation. For example, Educational Measures and MeetingPlay are both applications that can be used to increase engagement at meetings and make them more lively, inspiring, and interactive. This trend is making the consumption of content more desirable by the attendees through interaction and delivering more value to the organizations.

Is there an App for That?

There is an increase in the usage of mobile applications in medical meetings. No longer are attendees subject to waiting until the day of their event to interact with others attending the meeting. Attendees can have increased interaction with their peers and industry colleagues through mobile applications, and usage is on the rise. Mobile platforms such as Attendify and Crowdcompass help elevate the experience of events. Customized agendas, person-to-person chat forums, speaker bios, and activity pages are all common elements of these apps that are a value add for any medical meeting. If you are a meeting professional that hasn’t used a mobile app, be prepared for this trend coming to your medical meeting soon.

The Expanding World of China

Working on medical meetings in China, in the past, have been few and far between. However, now many pharmaceutical and life sciences companies are expanding within the country of China. This new landscape is creating more opportunities for face-to-face interactions, and in turn, more medical meetings. Not only will the meeting professional have to be well-versed in the compliance restrictions and regulations, they will also have to ensure they are up-to-speed on the cultural phenomena of planning medical meetings in that area of the world, as well.

Mergers and Acquisitions

We are seeing an increase of mergers and acquisitions (M&A) for companies within the life sciences and pharmaceutical industry. At times, these changes within the structure of organizations can create a gap in which third-party meeting planning agencies can help fill. There are also complexities in how medical meetings come together within the new organization. It is helpful to know about the intended change whether it be a merger or acquisition to ensure the meeting you are planning is taking in to account all types of attendees and collecting the compliance-related information needed for the event or conference to be successful.

Looking Forward

It is important to have a constant flow of knowledge, education and peer support to help balance unprecedented changes, tackle tough regulations, and stay on top of trends. With the changing landscape in this highly-related niche industry, working with professionals who specialize in the nuances of medical meetings can greatly alleviate challenges in the long run and create successful, engaging and effective outcomes.

Posted in: Company News, Pharmaceutical, Medical and HCP Compliance, Program Management & Event Design, Technology & Mobility Solutions

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Two-in-a-Box Co-CEO Leadership Model

M&IW_TinaJean_NAMID2 3x4Written by Marie Johnson, CMP | Director, Marketing & Strategy

This year marks our golden anniversary. On September 26, 1967, a family dream to build a business within the travel industry became a reality. It started small with the hard work, dedication, integrity, and commitment of the Neider family. Fifty years and three generations later, we have successfully grown, changed, innovated and expanded, but made sure to never lose sight of what’s most important – our people and our customers.

As we position M&IW for the future, we saw an opportunity to better align our chief officer roles. “Sometimes referred to as two-in-the-box, the unusual structure can provide increased scope and broader capacity,” Joseph L. Bower, a management professor at Harvard Business School, told Business Insider. Jean Johnson, CMP, Co-CEO and Chief People Officer, and Tina Madden, CPA, Co-CEO and Chief Customer Officer, are true partners in the operational excellence and strategic vision of M&IW. While most companies adhere to more traditional C-level roles, this structure allows Tina and Jean to better complement each other’s strengths and maintain a balanced line of sight for the organization.

In the past five years, through organic growth our organization doubled the number of employees who joined our M&IW family. In 2013, as part of our global expansion, we opened in the UK and changed our company name to Meetings & Incentives Worldwide. In 2014, we made the Inc. 5000 list as one of the fastest growing, privately-held companies in America. However, not everything changed. We have been able to maintain a flatter organizational structure with a 60% virtual workforce model that enables us to be more agile, keep the lines of communication open, and increase collaboration with our employees, customers and suppliers.

Within Jean’s role as Co-CEO and Chief People Officer, she will oversee Global Operations, Talent Engagement and Information Services & Security. Whereas, Tina as Co-CEO and Chief Customer Officer, will be responsible for Sales & Marketing, Global Enterprise Solutions and Finance. Within these departments, we have functional areas or “Circles of Excellence” with individuals grouped by roles and responsibilities, not necessarily titles. We feel it allows for distributed decision making while giving everyone the opportunity to work on what they do best and serve our customers.

Jean and Tina are true leaders! They have been recognized as trailblazers and women pioneers for their contributions to the meetings and events industry. We are very excited for their expanded roles as Co-CEOs and what the future will bring to Meetings & Incentives Worldwide under their direction.

 

Posted in: Company News, Event Marketing & Communications

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A Peek at 50 Years of M&IW

50 Year Anniversary for Meetings & Incentives Worldwide

Written by Anne Zambrano | Manager, Communications & Creative Services

To kick off the monumental milestone of M&IW’s 50th anniversary year, we thought where better to start than with our amazing and talented team of associates who have made us what we are today! So, we took to the streets (and by streets, we mean email) and asked our seasoned employees, the longest who has been with us just shy of 20 years, what it means to celebrate M&IW’s past? But we didn’t stop there. We also reached out to some of our newest associates regarding what it means for them to inspire M&IW’s future.

When you set off on an exercise such as this, you never know what you are going to learn and uncover. In this case, there were a few themes that became prevalent. First and foremost, was FAMILY. Every employee who reflected on M&IW’s past mentioned the word family. As a 3rd generation company that started 50 years ago and remains privately-owned and operated today, we are a family business. However, what rang out loud and clear is our employees sentiments and feelings for their M&IW family. This concept of family and inclusion is very important and reinforced through our core drivers, especially when it comes to maintaining our culture. “M&IW is a family, one that cares and always has each other’s back. We have empathy for one another. We lend a helping hand instead of pointing fingers. We are authentic, humble, and passionate about our company and our industry. We work hard while having fun.”

Another theme was the rate of GROWTH and EVOLUTION of M&IW over the decades. Our tenured folks reflected on our small and mighty team before the advent of technology. What we lacked in size in the early days, we certainly made up for in service. It always was and continues to be about dedication, integrity and an unwavering commitment to our customers. Our newer employees talked about how impressed they are with our FLEXIBLE and INNOVATIVE MINDSET. They believe they are able to perform at their best and see a bright future with M&IW.

We invite you to join us for our yearlong celebration! And to begin, it is an honor for us to open our doors so you can hear from our employees firsthand what it means for them to celebrate our past and inspire our future. We’d love for you to join in the conversation, visit us on Facebook, Twitter #M&IWis50 or email your thoughts to marketing@meetings-incentives.com.

Celebrate our Past

“Being part of the family here at M&IW for almost 20 years, it is with huge admiration that I look at how we have grown and continued to serve our clients to the same extreme level. Over these years, our leadership has kept focus on “their” core values. They show us every day, that passion and flexibility is what makes us great at what we do, for both our customer and employees. One of the many, many proud moments I have felt was when we opened our office overseas and filled those roles with talented individuals who still had the ‘Midwest’ hospitality in their blood.” – Shauna, Global Account Director

“When I think of the past I can’t help but be sentimental. When I first started working at M&IW, my daughters ages were 2 ½ and 5 years old. They’re now 17 & 20. I wasn’t sure if I was going to be able to work full-time as I had to leave early every day to drop off and pick up my daughter from Kindergarten. I’ll always be grateful for the way M&IW put family first – theirs and ours. That is the reason among many others for my longevity with M&IW. The company has evolved from having all staff meetings on the landing at the office to now having “Campus Week” that brings together employees for 3 days of offsite for training, collaboration and having fun with colleagues. I think it’s amazing and special that M&IW is truly a family business that still focuses on all our employees’ well-being. I am thankful for 15 years of warmth, friendship and support and proud to be celebrating M&IW’s 50th Anniversary.” – Susan, Sr. Coordinator, Group Travel

“Since starting here at M&IW in January 2000, I have had so many memories both personal and professional. I remember my first day here as a Data Service Agent, over at the old building, not having a desk “quite yet” and remembering that “Y2K” really wasn’t going to freak out the computer systems with the change to “2000”. We were a much smaller group then, about 40 or so employees. You certainly got to know everyone and worked in a family atmosphere with a building that looked like a house. It was then I knew I’d be here a while. It’s amazing to me as being the longest standing (and probably oldest) Coordinator in M&IW history that I have seen this evolution not only in one department, but company-wide. To see us grow and become paperless, virtual, more efficient, handle many more clients and be just smarter all around is what really makes me proud. I am so blessed to be a part of the M&IW family and working for Jean and Tina. They have supported my decision to remain a Coordinator while I raise my kids; to go from full-time to part-time back to full-time again; and even gave me their blessing to take a year off to care for my 18-month old daughter. I have counted my blessings every day for the past 17 years and hope that I have done as much good for them and the company as they have done for me.” – Beth, Meeting & Tradeshow Specialist, Attendee Registration

“It has been great to work for a company that started small and have been able to watch it grow to more than 250 associates today. The technology has changed so much!!! We went from sending paper tickets and itineraries to each attendee to nearly EVERYTHING being sent electronically. Huge time and money saver for both M&IW and clients. This company is a “family” and I am glad to be a part of it. I wish for another 50 years of success and growth!” – Jodi, Express Travel Manager, Global Travel

“There have been so many changes since I began at M&IW in June of 1998. I love the fact that when I started, right away I could feel that it was a fun and family atmosphere. I think celebrating the past is to remember where it all began. It’s nice having memories, such as the days before email where we pretty much did everything by fax and phone calls even receiving hundreds of registration forms that were handwritten on paper by the attendees. Almost half my life has been with M&IW. I got married and had my daughter, moved out of the area and all the while receiving great support from the M&IW family. I think M&IW really started to soar when Jean and Tina took over the reins and became a woman-owned company. They definitely had a vision!” – Denise, Express Travel Manager, Global Travel

“It’s been crazy to see the company grow and all of the new employees and business that we’ve taken on since 1999. I remember when the entire company was in one building, then expanded to both buildings on campus, then the Lincolnshire office, to virtual remote offices, and now all over the world. It’s surreal that I’ve been here that long to be able to have seen it all take place. The best was meeting my wife and being able to start a family together; but, also that I’ve made lifelong friends at M&IW. M&IW says it’s a family company and it really is – we been through tough times, great times, and just the everyday ins and outs – we are all family here. And, that is the best part of being at M&IW.”- Nick, Manager, Accounts Receivable & Payable

“There are 19 years of memories to reflect on which makes it tough to pick just one or two! I started here when it was just M&I (no W yet) and in the one building with maybe 25-30 employees in the whole company. What simply amazes me is that M&I was started 50 years ago with family and it continues to treat all of the employees as part of that family.” – Joan, Sr. Coordinator, Group Travel

Inspire our future

“As a new addition to the M&IW family, I must say this organization is a dream come true! I appreciate the fact that each person has their own unique skills and we all play a vital role in making each meeting or event, a memorable and special moment for all who attend. Needless to say, I am excited to continue on this adventure with my new family.” – Amanda, Registration Project Manager

“It is a rarity to be part of a company that has so much positive energy within its employees from upper management and throughout its workforce forming a cohesive bond for the greater good of those in the company who strive for excellence and the overall maintenance of our business. In only my first few months, I am excited about the potential of showcasing our talents, leadership skills and vast knowledge and resources to our clients, vendor partners and future business so that they can see and utilize new opportunities. I am intrigued with the possibilities and growth potential that there may be for my career at M&IW to learn, develop new skills and add value by helping to retain and grow our business.” – Eric, Sr. Program Manager

“It is so exciting to be a part of an organization with such rapid growth. Since I have been here, I have found that M&IW is very client focused and is willing to adapt however necessary to meet the needs of their clients. I believe being flexible and open to change is very important within an organization as this really allows everyone to be the best and clients can see this. When organizations host meetings, it is sometimes the only time that all employees are together. I believe when you get people together it gives the organization a chance to really innovate and grow. Being a part of this process for other companies is very exciting!” – Becky, Buyer, Hotel Procurement

“I hope to inspire M&IW’s future by growing and enhancing the incentive side of the business. I’m impressed by the processes that are in place and the onboarding has been first class. It really shows the company’s dedication to its employees and I’m excited to be a part of this great company.” – Jennifer, Incentive Marketing and Communications Specialist

“It’s a great feeling knowing that I can help inspire M&IW’s future. I’ve already seen the result of things that I’ve worked on come to fruition so it’s exciting to see my recommendations become implemented. I love how M&IW is truly a team atmosphere, everyone works together for a common goal and helps one another achieve success in whatever they do.” – Neema, Sr. Buyer, Incentive Services

“Putting people first and enabling others to be successful is inspiring to me. As I was considering M&IW for the next step in my career, I was told over and over how M&IW puts people first – clients, partners, suppliers, employees. In today’s day and age, so many companies promote they put people first, but few follow through. I keep waiting for the shoe to drop – for the harsh reality of the business world and self-preservation to take over – but I haven’t seen a crack in M&IW’s commitment to put people first. It’s easy to see that putting people first isn’t new to M&IW, it’s a culture that took root in the past and is the foundation of the future.” – Andi, Strategic Account Manager

“When I think of my career at M&IW, I think of a journey filled with constant innovation, and surrounded by great leadership and co-workers that feel like family. It’s exactly what motivated me to choose this company and I am so happy I did! It is incredibly empowering to work for an organization that focuses equally on their customers and the development of their employees. For me personally, inspiring M&IW’s future means that I will have the opportunity to be part of these revolutionary efforts through collaboration, teamwork, technology, and education. – Tamara, Coordinator, Attendee Registration

Posted in: Company News, Event Marketing & Communications

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Connecting a Virtual Workforce with Cyber Learning

 

 

Cyber_Learning_Grovo_600x400

Written by Marie Johnson, CMP | Director, Marketing & Strategy

We believe live meetings and events transform organizations. We know what happens when companies transform, when they look beyond what they already know. Our purpose is reinforced through our three “C’s” – Customer Obsession, Collaboration and Culture. We also believe our employees should experience a positive personal transformation during their career.

“Based on the growth of M&IW in the past five years, we recognized a need to provide broad based learning on a multitude of topics to increase employee satisfaction and ensure retention. So, we added a fourth core driver – Cross-Platform Cyber Learning. This means challenging and connecting our global virtual workforce to learn and develop through the benefits of consistent educational content and delivery to ensure engagement, career growth, retention and to reward achievements,” said Jean Johnson, CMP, Co-CEO and Chief People Officer.

“What exactly is cyber learning?”

It’s a good question with a broad answer. Cyber learning draws on a wide array of technologies, applications, and learning theories to create experiences that improve, foster, and assess learning. To support our new initiative, we have implemented a learning management system – microlearning.

“How is microlearning different than cyber learning?”

Microlearning is a technique of delivering learning content in short, bite-sized bursts (from three to five minutes), several times per week, or even daily. Neuroscientists have determined that we can only absorb four to five pieces of information into short-term memory at any given time, so by breaking it into short chunks, it’s easier to understand and assimilate.

“Why is it beneficial to organizations?”

After an extensive vetting and selection process, we determined Grovo was the best solution for M&IW. The Grovo platform was launched on February 6 and since then our employees have viewed more than 3,000 microlearning videos! “We are already getting a great return on our investment and could not be more excited with the knowledge and consistency in learning it has provided,” said Connie Nau, CMP, CRP, Sr. Director of Talent Engagement.

You might be asking, if M&IW is in the business of live meetings and events, why cross-platform cyber learning? It is a tool as virtual and flexible as we are, it can enhance our new hire on boarding process, provide ongoing “upskill” opportunities, leadership training, career development and personal growth. Our team members don’t work a traditional 9 to 5 weekday schedule and they travel across the globe with our client programs. Grovo is self-paced, on-demand, and ensures compliance. It is not a replacement for face-to-face meetings nor does it diminish the power of human connections. In fact, it makes those interactions and live experiences that much more meaningful.

“When does personal transformation happen?”

Personal transformation is an ongoing process. It requires a systematic approach. A caterpillar does not become a butterfly by accident. Such a major transformation happens over time and involves a series of essential steps. Regardless of what we want to change, a true personal transformation always begins on the inside.

Posted in: Company News, Conferences & Tradeshows, Event Marketing & Communications, Technology & Mobility Solutions

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What it Takes to be a Medical Meeting Expert

Pharma_Forum_2017_Medical_Meetings

Written by Marie Johnson, CMP | Director, Marketing & Strategy

Several of our M&IW team members are getting ready for their annual journey to the most compelling and comprehensive meeting management event for the life sciences industry. In its 13th year, Pharma Forum represents the world’s largest gathering of stakeholders with more than 800 attendees in 2016 dedicated to elevating the design, planning and execution on a broad range of medical meetings through three days of education, engagement and empowerment.

“With decades of medical meeting planning experience in the increasingly complex and highly regulated pharmaceutical, biotech, healthcare and life sciences industries, this is a critical educational conference for our organization. M&IW is proud to continue our partnership and support of the Pharma Forum in 2017, and we look forward to bringing the education and networking of this event to even higher levels,” said Dan Tarpey, HMCC, Vice President of Sales and Marketing.

Dan is a “repeat attender” of the conference for the value it delivers not only to our team, but also to our clients because of our increased breadth of knowledge and depth of experience. Pharma Forum is the leading engagement opportunity for meeting and event professionals that are part of the healthcare sector. The collective experience and brainpower of the presenters, corporate planners, third-party professionals, and industry suppliers far surpasses any conference of its kind in the industry.

In addition to professional conferences, at M&IW we continue to look for opportunities to engage, partner and grow with our clients for better outcomes. In fact, a couple of years’ back we hosted a Healthcare Meetings Compliance Certification course. Almost two dozen individuals within our sales, account management, global operations and finance areas along with some of our clients participated in the training. To convey this crucial information, we enlisted the training expertise of Patricia Schaumann, CMP, CSEP, DMCP, HMCC who was the Director of Professional Development, Healthcare Sector at Meetings Professional International.

The HMCC course is a perfect fit for M&IW with approximately 60% of our meeting volume in the pharmaceutical and life sciences industry. The education platform examines the fundamental information on healthcare compliance regulations, laws and techniques for managing healthcare meetings. After the training, we asked our team about their experience. “Since I’m involved on the front end, it was eye-opening to hear some of the issues and challenges that planners face onsite,” explained Vicki Schmitz, HMCC, Assistant Manager of Global Procurement. Whereas, Jessica Menzer, HMCC, Account Lead, keyed in that the rules we follow aren’t necessarily laws, but client interpretations of laws.

Angie Gross, HMCC, added a unique perspective as she is immersed behind the scenes as our Manager of Healthcare Compliance and Reporting Operations. Angie felt this training gave everyone the same information and provided crucial compliance regulations information that will assist in reporting efforts and provide heightened credibility when presenting reporting best practices to clients. “Often when clients and planners are unaware of the actual legal guidelines they all do things a bit differently. M&IW has worked out a system on streamlining this process based on current regulations and making sure planners in this area of expertise are armed with HMC information,” explained Angie.

“Accredited knowledge is powerful!” explains Naomi Tucker, CMP, HMCC, Sr. Strategic Account Manager. “The HMCC course gave us the credibility and knowledge to educate our clients on the standards as it applies to the law on Open Payments. And, by continuing our professional development and staying current on changing regulations in the field, we can guide our clients on what they need to do to be successful, yet compliant, for their meetings.”

 

 

 

Posted in: Company News, Conferences & Tradeshows, Pharmaceutical, Medical and HCP Compliance

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Beyond Features: A More Comprehensive Look at Mobile Apps

Mobile Apps Events

Written by Tim LaFleur, CMP | Director, Mobile Solutions & Strategy

At M&IW, we are extremely proud of the fact that we have consistently been a top consultant provider when it comes to making the most out of your meeting and event application. When I took on the role of Director of Mobile Solutions & Strategy to lead M&IW’s initiative, I knew we would need to go beyond the basic app features, utilize our comprehensive understanding of event operations, and dive deep into clients specific needs to create a service that has since become best practice in the industry.

Our process is to look beyond the feature and to not take it at face value. We evaluate the various app sections as buckets of functionality independent from their face value functionality (i.e. speakers, schedule, sponsors, etc.). Thinking about a section in terms of the functions that a module holds, opens a world of possibilities to create something special for the client.

The best app consultancy services think in terms of a three-pronged stool and if one of the legs falls short, the stool is bound to be off balance and fall apart. Each leg is represented by an area of competency including utilizing a superior app technology platform where the functionality contained within each module is dynamic; the understanding of events and how various event aspects may depend or seamlessly flow into one another; and a keen awareness of our client’s specific needs and overall event objectives. Being uniquely positioned to understand all three components of the three-pronged stool, allows the users to take full advantage of the application’s platform and intended purpose. Taking time to vet and ask many questions about the platforms will allow for a level understanding similar to that of the technology provider themselves. Combined with a unique perspective on apps and knowledge of how the meetings and events flow, allows for a unique vantage point to craft the apps for a client. In the end, we have not simply filled in the individual features, but a technology solution that solves the mobile needs of a conference has been developed.

To illustrate a best-practice approach consider the following:

Social Features and Social Walls. Consider this feature question, “Does the attendee’s post go to social media with a specific hashtag and then pulled back down by the social wall to display on a screen or does the social wall bring attendees posts over without having to go out into social media?” The first scenario may pose confidentiality and security concerns. Additionally, does the social wall display pictures and text together as it was submitted on the feed or does it separate out various post elements. Based on how these questions are answered determines how the specific feature can be utilized and if the technology is a fit for the specific event.

If we simply check the box stating the app supports social wall and do not ask how, we are short-changing the potential use or functionality. Perhaps an event organizer wanted a social wall, but there were privacy concerns and it was assumed that the posts flowed through social media without understanding the functionality of the feature and because of that basic assumption the feature was not utilized. Where in reality the feature could have been utilized while maintaining privacy if the execution of feature was discovered and right platform selected.

Interactive Floor Plan. If the floor plan features utilize heat mapping or pin dropping to outline the location of a room this leads to other questions that affect the attendee experience with this feature. For example, will heat mapping adequately map a room that is not a standard square or rectangle? If there is a ballroom that is used in the morning for general session, but then breakouts later in the day, how does the heat mapped area handle that layering or is there the need to create multiple maps to illustrate?

When considering a pin system think about the following. An attendee is looking at the maps, can they tell which pin is which and distinguish between ones that are clustered together? This is similar to the pin drop conundrum in a geolocation map section as well as a floor plan section. Does the technology provider have the ability to filter out by type, view in list or search by a particular name? The answers to all the questions, regardless of if it is macro or micro function to the app, affect the way it operates, the attendee experience and the way that we consult with our clients. In short, there is no question too trivial since the answer can have a profound effect on event design and the attendee experience. Knowing the right questions to ask is developed over time and with experience.

Next time you are tasked with implementing a mobile app for your program, consider the following:

  • Does the app provider I am partnering with provide dynamic feature functionality and what elements flow together and interact?
  • Does this technology solve the three main “must haves” identified in this article that drive our event design and attendee experience?
  • Do I feel comfortable with the app, because if not, chances are my attendees won’t either?
  • Do I understand and are we utilizing the features to their full functionality to address our event technology needs or are we simply taking the features at face value?

These four simple questions will open a world of opportunities for better communication efficiency, a more engaged audience, and greater return on your next program.

Posted in: Company News, Conferences & Tradeshows, Data Analytics & SMM, Event Marketing & Communications, Program Management & Event Design, Technology & Mobility Solutions

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Caledonia Girl Granted Wish to go the Grammy’s

Written by Marie Johnson, CMP | Director, Marketing & Strategy

A few years ago, our organization launched Project Global Give Back. As part of the program, employees are given time off to support worthy causes and charities of their choice. Collectively, our team members have volunteered thousands of hours annually. Additionally, last September at our company-wide event, we raised more than $14,000 for Make-A-Wish Wisconsin, decorated 20 gift boxes for children with illnesses, and granted wishes for two very special little girls. And recently, one of those wishes was granted!

We are all smiles for Sarah Stone and her dream to land on the red carpet for Grammy night. Sarah sings through the pain and the battle she has had most of her life with sickle cell anemia. CBS 58 caught up with her and her mom as they set off from Mitchell International Airport for her VIP Grammy Awards experience.

Posted in: Company News

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Seven Success Tips for Celebrating Milestones

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Written By Anne Zambrano | Manager, Communications & Creative Services

From the time we are born to this present moment, milestones are a part of our DNA. Beginning with our very first birthday to a long awaited 50th wedding anniversary and all the significant dates in between, historical markers not only provide us with a sense of accomplishment but also showcase great accomplishments.

Companies are no different. The pride of that first year in business, a new location, hitting a significant sales goal, and then before you know it, a milestone anniversary – these are all a BIG deal! And, for good reason. It is reported that less than half of all new business ventures survive their first 5 years. So, celebrating the “early years” as well as the milestone anniversaries create the perfect opportunity to reflect on amazing achievements and reaffirm a commitment to the future.

With proper strategy and planning, corporate anniversaries can be a catalyst for an organization to launch forward while celebrating the past and honoring the present. These are perfect opportunities to increase brand awareness; refine your mission and culture; celebrate employees, clients and partners; launch new business initiatives; contribute greatly to causes; and of course, have some fun.

So, where to begin? At M&IW, we have had to ask ourselves this very question because this year is a big milestone one! Our 3rd generation, family-owned business will be celebrating 50 years in business. Proper planning for a milestone campaign and event takes time. At M&IW, we have been strategizing and planning for a while. In fact, the theme of our annual company event in 2016 was “Go the Distance” and a lead up to this momentous year in our history.

Here are the seven things to consider to get your milestone celebrations and campaigns kick-started:

1. Create a campaign for the entire milestone year. This will allow you to capitalize on a full year of celebrating your company’s success with the people who helped you get there.

2. Set milestone campaign and celebration goals. Take time to draft how you plan to leverage the milestone and how that relates back to your organizational goals.

3. Brand it. Create a commemorative logo for the anniversary. When employees, clients and partners see the new, fresh twist on your branding, they will know it is a big deal from the start.

4. Host an event. Whether it is at an existing annual meeting or a stand-alone event, make sure to celebrate together! As meeting professionals, we understand the power of human connections and the energy that is generated when people come together.

5. Honor the past. You are celebrating for a reason. There have been challenges as well as opportunities that have helped you along the journey. Make sure you honor them.

6. Stay in the moment. It is too easy to look at the past, skip through the present, and move onto the future. Take a moment to relish the here and now, for this is where inspiration grows.

7. Plan for your future and the next 25, 50, 100 years! What big goals have you set and how will you leverage your current accomplishments, talent, products and service offerings to get there!

Whether it is an annual corporate event, a milestone anniversary, or a significant accomplishment — there is always good reason to celebrate. We are very excited to unveil what we have in store for all of you and our milestone year! Stay tuned.

Posted in: Company News, Event Marketing & Communications

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Key Benefits of Women in Leadership

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Written by Marie Johnson, CMP | Director, Marketing & Strategic Development
Contributor Anne Zambrano | Manager, Communications & Creative Services

America hit a milestone in 2016 with 27 women at the helm of the S&P 500 companies and now leading companies in just about all sectors. However, at a mere 5.4%, women still have a long way to go. The meetings and incentives industry is fortunate to have more women in C-level roles and outpaces the S&P 500 average. Annually MeetingsNet recognizes the largest and most influential event management companies in North America. M&IW has earned this designation for eight consecutive years and is one of five companies on the CMI 25 list that is women-owned.

As a certified Women’s Business Enterprise (WBE), we believe an organization that values a diverse workforce and makes a commitment to partner with diverse businesses achieves better outcomes. Our clients have told us that the strength, agility, and innovation they see in our products and services continues to draw them to do business with us. Diversity is a critical component in our ability to innovate and adapt in a fast-changing environment. This includes respecting the diversity of perspectives, expertise, experiences, cultures, sexual orientation, race, religion, age and gender. Since we are in a women-dominated field, Anne Zambrano, Manager of Communications and Creatives Services, interviewed our female executives at M&IW to uncover what it means for them to be a woman in leadership.

Jean Johnson, CMP, Chairman, President and CEO, said “I see being a woman in leadership as a responsibility to lead by example; always maintain the highest standards for your career as well as your family; and find the right balance to be successful at both.” It is viewpoints like Jean’s that support the Pew Research Center survey that an overwhelming 78% of women and 62% of men say having more women in top leadership positions in business would improve the quality of life for all women. This is just one of the many benefits, albeit an important one, with the ever-increasing pressure on employees to find the right mix of work/life balance.

But what about in the workplace? How do women leaders impact their company’s productivity and ability to develop employees? According to the same study, it found that most Americans find women to be more compassionate and organized leaders versus men. To that point, Tina Madden, CPA, Partner and CFO, feels it is a privilege to be in a position where she can help young leaders grow in their careers. “I have watched so many talented individuals find their niche and thrive. It is rewarding to see people truly come into their own and succeed,” said Tina.

Lisa Palmeri, VP of Global Enterprise Solutions, echoed Tina by saying, “I see it as my duty to guide and develop emerging leaders. It’s an investment in our industry’s future and advancing the professionalism of the field.” The research bears that women are better at being honest and ethical, providing fair pay and benefits, and mentoring employees. Lisa shares what she has learned and experienced with clients, who may be new to the meeting and event space or haven’t had the breadth of exposure, by showcasing strategies that have worked well in past situations. She feels it is equally important to spare others from the mistakes she has experienced along the way.

Let’s look at this point further. Kris McKinney, CMP, VP of Global Operations said she got her leadership playbook from her mom. “I would say that my mom is the one who blessed me with my planning traits as she had impeccable organizational skills and was a multi-tasking wizard. I often hone in on my nurturing and teaching skills to constantly move our people and processes forward. I can certainly thank her for those attributes, as well.”

But, how does having a women-owned company benefit a service dominated industry, like ours? Jean had some insightful thoughts on the matter and stated, “the service industry is based on intangibles and is emotionally driven. Women have a natural gift of listening and using our emotions as a strength to form meaningful relationships and understand the needs our team members, clients and peers. This is the backbone to any service-oriented company.”

While the pipeline for female leaders has widened, what advice would you give other women to better position themselves for career success? “Whilst leading others, an effective leader is continuously learning and applying new skills, ideas and perspectives themselves. My philosophy on professional development is that one innovates or dies. If I’m not learning something new or trying new things, I don’t feel fulfilled, and even worse, I won’t be equipped to provide continuous improvement opportunities to the teams I lead. Without this type of growth, you lose your competitive edge and risk becoming stale or irrelevant,” said Lisa.

Minority- and women-owned businesses are among the fastest growing sectors of the American economy. According to Glenn Llopis, contributor with Forbes, “diversity management is the key to growth in today’s fiercely competitive global marketplace. Organizations that seek global relevancy must embrace diversity — in how they think, act and innovate.” Tina agrees, “women place a higher emphasis on collaboration, empathy and empowerment. Being diverse and inclusive helps us the most with driving innovation, understanding both employee and customer needs, and casting a wider net to secure the best talent. It is our women-led leadership style at M&IW that will continue to propel our company and this industry forward.”

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